Tag: Walkers
Pepsico has a Flamin’ Hot offer
Snacks giant PepsiCo has rolled out its Extra Flamin' Hot flavour platform to the UK market with three of its crisps brands following international success.
Walker’s Shortbread unveils festive range
Famous Scottish brand Walker’s is urging retailers to get their share of festive shortbread sales by stocking its new-look Christmas range.
Back on television
WALKERS is back on the small screen as part of a multi-platform marketing campaign for the brand’s Walkers Family subrange. The campaign builds on marketing activity from 2021, communicating to consumers that Walkers Family snacks contain ‘100 calories or less’ per multipack inner.
Cinematic snacks
PEPSICO has signed up to a blockbuster partnership with streaming service Paramount+.
Hitting health goals
Pepsico has reformulated three Walkers brands to bring them in line with high fat, sugar and salt (HFSS) guidelines.
Driving sales for Christmas
Snacks are a must have for any party and with the festive season coming up, there will be plenty of at-home occasions that retailers can capitalise on.
PMPs fuel crisp growth
PRICE-marked packs are driving growth in crisps and nuts, according to Guy Harvey, impulse controller for PepsiCo.
Restaurant Flavour
TAKING inspiration from the takeaways, PepsiCo has launched four new limited-edition Walkers flavours – with an accompanying on-pack promotion.
New ads for light snacks
PEPSICO has launched a humourous new marketing campaign to raise awareness of its Walkers ‘100 calories or less’ multipack range.
Win big with Bestway
Retailers can be in with the chance of winning a van, thanks to a partnership between PepsiCo and Bestway.
Adding value to crisp PMPs
Pepsico has beefed up the value of its PMP range by adding an extra 20% to its Walkers price-marked packs
The great crisp debate
The infamous British delicacy, the crisp sandwich, is at the centre of PepsiCo’s new marketing campaign for Walkers
Crisp pack refresh
PEPSICO has revamped packaging across its Walkers core range of crisps.
Walkers takes new approach
Pepsico has updated the Walkers range in convenience, with the launch of a new category strategy for symbols and independents
Planning for profit
Unitas has expanded its Plan for Profit programme with the launch of new guides in partnership with PepsiCo and Mars Wrigley.
Crisps with some heat
Things are heating up in the crisp category, with the launch of Walkers Flamin’ Hot