Tag: VK
Global Brands has global growth in store
Independent drinks firm Global Brands has launched a new 10-pack format for VK Blue on the back of a strong financial year.
Trio join Global’s portfolio
Global Brands Limited, known for VK and All Shook Up alcohol brands, has announced the purchase of the Hooch, Hooper’s and Reef brands from Molson Coors.
Candy comeback for VK mixed pack
Student favourite ready-to-drink brand VK has brought back its Candy Cane flavour for this year’s party season.
Vibrant new VK packaging
RTD brand VK has a bold new look launched in time for the return of students to campuses across the country.
Some festive arm candy
Candy canes are one of the most ‘Christmassy’ sweets on the market.
Have a very merry VKmas
Retailers know that Christmas brings a big lift for off sales, but figures from Global Brands suggest the festive season is sensational for its flagship RTD brand.
Influential campaign
VK has decided to team up with Love Island influencers Alex and Olivia Bowen for its latest promotion .
Marked bottles boosting sales
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
VK over the rainbow
RTD brand VK is brightening up the off trade with a colourful redesign of its mixed 10 multipack .
A merry little melon
The latest launch from VK is now available to c-stores through cash and carries and wholesale channels in a 70cl format
Generation Z likes to share
Social media chat can boost a brand
Jumping into the Christmas spirit
TACKY Christmas jumpers are at the heart of VK’s new campaign as it gears up for the festive season.
RTD takes fruit flavour route
THE future of RTDs lies in mixed fruit flavours, says VK.
Responding to developments in other drinks, and ahead of the busy Christmas sales...
