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Thursday, July 9, 2020
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Tag: Swizzels

Bags of sweets

Bags of attention for sharing packs

Larger formats and sugar free are soaring
Drumstick Choos

Softs selling well

HANGING bags are driving growth for Swizzels according to figures sourced from IRI Marketplace
Swizzels Squashies range

Sugar tops chocolate for growth

SUGAR confectionery is outstripping chocolate at the moment, according to Swizzels

Show off the bargain

50% of shoppers feel PMPs reassure them they are getting the best value for money and subsequently stimulate purchases.

Cracking line-up for Easter

Confectionery producers lay out their seasonal plans.
Swizzels Fun Mix

Mix it up for a bit of a change

CONSUMERS are increasingly looking for alternatives to chocolate at Easter and Valentine’s Day
Confectionery on shelves

Behind the sugar rush

Considering the reasons for store visits could be key to success
Confectionary share bags

Make it a cracker with confectionery

Treats take on new life at Christmas time

Love in the time of emoji

SWIZZELS has taken cues from social  media for the launch of its new limited-edition emoji-themed packs of Love Hearts.

Swizzels hops into the Easter market

Confectionery brand brings back its seasonal sharing tub CONFECTIONERY firm Swizzels has re-launched its Easter Mix tub, filled with household names including Love Hearts, Parma...

Managing to stay ahead

EXCELLENT category management advice is one of the reasons behind success in the sugar confectionery category, says Wrigley, and it says it will continue...

Ten pence pack is a sweet flashback

Swizzels has 19 products in its ‘flashback to 10p’ price-marked range including Love Hearts and Refreshers bars. The company’s sales director, Mark Walker, said: “Consumers...

Trust the ticket

Studies show shoppers are becoming less willing to pay a premium price for the goods they buy in convenience stores. With supermarkets and discounters...

Bagging a big night in bonus

THE big night in is big and getting bigger, says brand-owning giant Mondelez International. Quoting Nielsen statistics, Mondelez trade communications manager Susan Nash said: “Evening...

Variety at the party

BUYING habits are changing and price-marked packs have become very important in c-stores. That’s the view of Mark Walker, sales director at Swizzels. He reckons...

Showing the price is right

Brand extensions and price-marked packs set to be part of the Swizzels strategy for sales growth in 2016. PRICE-MARKED packs have become increasingly important for...