Swizzels is prepared for a spooktacular Halloween 2019.
If you want to thrive in retail then its crucial to keep an eye on trends – particularly when it comes to the big hitting categories like confectionery.
Swizzels supporting retailers with a new holiday competition this month
The popularity of the ‘big night in’ shows no sign of slowing down .
Swizzels has been expanding popular brands with new flavours and formats .
The firm offered the public the chance to design its next sweet creation as part of its 90th anniversary celebrations
Swizzels has turned to the public for help in making the final choice over its next sweet creation
Swizzels has a range of Halloween-related products that it hopes will help the brand build on the 5% growth in total sugar sales that it saw last Halloween .
Classic brand still going strong at 90 years young
90 years of confectionery success
Larger formats and sugar free are soaring
HANGING bags are driving growth for Swizzels according to figures sourced from IRI Marketplace
SUGAR confectionery is outstripping chocolate at the moment, according to Swizzels
50% of shoppers feel PMPs reassure them they are getting the best value for money and subsequently stimulate purchases.
Confectionery producers lay out their seasonal plans.
CONSUMERS are increasingly looking for alternatives to chocolate at Easter and Valentine’s Day