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Monday, March 23, 2020
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Tag: Surf

Riding the wave into stores

Surf is up on shelves with a new look following a packaging revamp. The new pack features more prominent placing of fragrance cues and two...

Freshening up

New fragrance-release technology and new packaging have been included in a refresh of Surf laundry liquid. The re-vamp is being supported by £1.6m worth of...
Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...