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Monday, August 3, 2020
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Tag: Starburst

Spooky Skittles appear for Halloween

Wrigley launches its seasonal Skittles range HALLOWEEN is fast approaching and to prepare for the season, Wrigley is extending its range of spooky Skittles SKUs. Following...

Bags of choice for get-togethers

CONFECTIONERY share bags are one of the big winners in the continuing popularity of the big night in, according to Starburst and Skittles owner...

Bags bursting with berrys

STARBURST parent firm Wrigley has a fruity proposition for the bagged confectionery category, having recently launched new Very Berry variants of the fruit chew...

Managing to stay ahead

EXCELLENT category management advice is one of the reasons behind success in the sugar confectionery category, says Wrigley, and it says it will continue...

The berry latest

THE newest variant in the Starburst range is Very Berry. In Strawberry, Raspberry, Blueberry and Cranberry flavours Very Berry is available in a 45g single...

Sweet prices

SKITTLES and Starburst have been put into price-marked packs. Brand owner Wrigley said that more than two thirds of shoppers buy PMPs in c-stores and...

Scary sugar sales soar

SUGAR confectionery is boosted by Halloween more than any other type of sweets according to Wrigley. The Starburst and Skittles brand owner says Nielsen figures...

Recipe for fruit sales

Wrigley launches multi-million pound investment to grow sales of its brands. THE three vital ingredients in growing the sugar confectionery category are new product development,...

Dark flavours

Sugar confectionery is more popular than ever at Halloween says Wrigley and it is aiming to send sales soaring with themed packs this year. Skittles...

Skittles and Starburst get spooky

This Halloween sees the launch of two limited editions from Skittles and Starburst, as Wrigley, a subsidiary of Mars, aims to capitalise on the...

Bags more for the cause

TEENAGE Cancer Trust will benefit from sales of Starburst from March to May. Wrigley Confections European business unit director Tony Lorman said: “British consumers love...

‘Unexplainable’ ad bursts onto screens

CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’. The new ‘Land of Intensity’ ad first aired...
Starburst

New looks all round for Wrigley

Serenading Starburst and sending Skittles wild, Wrigley is in revamp mode CONFECTIONERY manufacturer Wrigley has been adding to its Starburst and Skittles ranges and pushing...

Skittles size down to hit a pound

WRIGLEY has produced new smaller sharing sizes with a £1 price mark on its confectionery brands Skittles and Starburst. The move’s designed to appeal...

Bag options for launch lines

THE pouch format is now so popular that new confectionery varieties are being introduced as count lines and sharing bags at the same time....
WILLY Wonka would have been proud – Wrigley has created a sweet that changes flavour as you chew.

All change for flavour – Wrigley go Wonka

WILLY Wonka would have been proud – Wrigley has created a sweet that changes flavour as you chew. Starburst Flavour Morphs, said to have already...