Tag: Sourz
Tune in to the face friends
THE beginning of November is a good time for retailers to introduce festive products to entice Christmas spending and planning, reckons the team behind...
Not only kids
Spirit sales enjoy an uplift of 54% in the run up to Halloween according to Jagermeister and it says it generates 34% higher than...
Sourz range heads over the rainbow
FLAVOURED shot Sourz has added a new variety to its range.
Sourz Rainbow Ice is a combination of raspberry, orange and lime.
Marketing controller Emma Heath...
Festival tour promises a season of colour for UK cities
COLOUR is at the centre of a Sourz partnership with MTV and the Sky Network.
The campaign is aimed at 18 to 34 year-olds and...
On-trade sets the new cocktail trends
IT’S often argued that young adults are especially enthusiastic about the launch of new or products and that c-stores should make space on shelves...
Just add the fizz
VALENTINE’S Day is an occasion where couples or groups of friends often gather for parties or nights in, says Emma Heath, marketing controller at...
BNI isn’t all about the cash
THE big night in has increased in popularity in recent years, and it’s an opportunity that shots brand Sourz actively targets.
For Emma Heath,...
Another year, price-marked
DRINKS giant Diageo has underlined its faith in the PMP by holding the price of its top-selling price-marked pack – Smirnoff 70cl – at...
Spirits of the night – Drinks analysis
In the early days of the current big night in trend beers were seen as especially important, particularly for sports audiences. But wines, spirits...
Drinks range to make its mark
INTRODUCING more price-marked-packs is drinks distributor Maxxium UK’s new strategy to drive spirit sales in the convenience channel.
As of last month, 70cl and 35cl...
Long tall profits – Maxxium UK
LONG, refreshing alcoholic drinks, versatile spirits and innovative ready-to-drink mixes are the keys to summer stocking according to premium spirits distributor Maxxium UK. And,...
Sourz planz for summer
SOURZ is crossing its fingers for sunshine – the brand has invested £9m in a promotion, “Unforgettable Summerz with Sourz”, in partnership with MTV...
