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Friday, April 3, 2020
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Tag: Rubicon

Rubicon products

New look and new flavour

RUBICON has a new look thanks to a packaging revamp across the soft drink brand’s entire range.

New flavours on the street

EXOTIC juice brand Rubicon is taking to the streets with its latest launch.

Is demand ahead of drinks supply?

ACCORDING to Red Bull, a recent survey revealed that although 98% of shoppers would buy a price-marked drink only 80% of retailers stock them. Red...

Sugar cut as drinks go low

New juice-based lines aim at the health-conscious SOFT drinks and even fruit juices have come under pressure from activists expressing concern on sugar consumption recently. But...

Packed up for the festival

DIWALI celebration packs of Rubicon have been launched by AG Barr. Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for...

Convenience seals the deal

DEMAND for on-the-go drinks inspired the new resealable pack that AG Barr has introduced for its juice drinks brands, Rubicon, KA and Sun Exotic. The...

AG Barr launches £2M campaign for Rubicon

AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon. The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...

Frozen drinks assets

THE Rubicon brand, which covers an exotic juice drinks range as well as ice cream lines has sales worth £101m and it has sold...

A lovely bunch

AS consumption of coconut water continues to grow throughout the UK manufacturers are looking for new ways to meet demand for the drink. According to...
Rubicon

Barr’s Diwali push

SOFT drinks giant AG Barr is gearing up for Diwali, the festival of lights, which falls, this year, on 23 October. Its exotic drinks brand,...
Rubicon’s tropical fruit drinks transformed into lollies and ice cream.

Exotic and cool – Rubicon from Barr

THE tropical flavours of the Rubicon soft drink range – the UK’s biggest-selling exotic drink brand according to Nielsen Scantrack – form the basis...

Ethnic pick – Rubicon enters frozen market

AG Barr has extended its Rubicon exotic juice brand into the freezer cabinet with a range of mango, lychee and passion fruit ice cream...