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Friday, April 3, 2020
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Tag: RTD

WKD Dark Fruit

Dark fruit flavour joins RTD range

ALREADY a hit in the cider category, dark fruit flavour has found its way into the RTD market through the latest launch from WKD.

Having a WKD summer

RTD brand targets young adults with nationwide campaign READY to drink stalwart WKD has been engaging in an interactive summer campaign with the goal of...

Southern Comfort hits the road

General election campaign takes RTD to the masses SOUTHERN Comfort is on the general election campaign trail, inviting the public to join the brand’s “Canpaign”,...

First Christmas for reworked RTD

THE impulse sector had “a cracking Christmas” last year with beer, wine and spirit sales value up by 3.3% on the previous Christmas, generating...
Spirits of the night

Spirits of the night – Drinks analysis

In the early days of the current big night in trend beers were seen as especially important, particularly for sports audiences. But wines, spirits...
Red wine drinkers spend most on take-home drinks says the latest market report from the Wine and Spirit Trade Association. In a generally gloomy 12 months for drinks sales spiced rums were among the few drinks to show significant sales growth.

Take-home drinks sales still falling

DRINKERS are consuming less at home as well as on nights out according to the Wine and Spirit Trade Association’s latest market report. Off-trade...
Flavour looks like being flavour of the months ahead as two of Britain’s biggest beer firms offer drinkers some new tastes over summer. Molson Coors says its Carling Zest with a hint of natural citrus was such a success last summer that it has since been added to the portfolio permanently. This year it has a ginger-flavoured version of the beer as a special limited edition. Heineken’s new Radler combines Foster’s Lager with cloudy lemon.

Drinking over lemons – Alcoholic beverages

BEER has come under considerable pressure from other long drinks in recent years, including cider and new styles of flavoured alcoholic beverages, premixes and...
HISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had success with Ginger Grouse, its RTD aimed at 25-40 year-olds.

Ginger set to fly?

WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...
Debs Carter, left, puts the success of WKD Purple down to the company’s engagement with its young adult consumers’ technology-driven lifestyles.

Appy hour for RTD cocktails

A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter. Social media-savvy...