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Friday, March 20, 2020
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Tag: Red Bull

Sports drink

Health doing heavy lifting

Sports and energy drinks are thriving in c-stores as value growth continues and NPD brings excitement

Red Bull is racing in Scotland

Red Bull has long claimed it ‘gives you wings’, and the energy drink brand is definitely soaring in the UK at the moment .

Growth of low sugar drinks outpacing the market

Growth of low sugar drinks outpacing the market, according to major energy brands

Support from stars of sport on pack

Red Bull has launched a new consumer campaign which aims to get shoppers active, with support from professional sport stars .

Even more energy with a multipack

To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack

Energy is still racing ahead

Putting weight behind sugar free .

Don’t be shy, give it a try

Red Bull has taken a slice of summer and popped it in a can with the launch of the limited edition Red Bull Coconut Edition .

Grab organic by the horns

Red Bull launches new health range
Ramge of energy drinks

Demand for wider choice

Low sugar and protein popular
Red Bull in fridge

Use data to build the best range

Red Bull suggests frequent EPOS checks
Red Bull 250ml

Sugar losing out to trends

IN a bid to become more aligned with current health and category trends, Red Bull has expanded its range of sugar free drinks.

Bullish figures

PRICE-marked soft drinks are delivering 26% more value than plain packs according to Red Bull.
Red Bull various sizes

Building the buzz

The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.
Price-marked soft drinks have a faster rate of sale than non-PMP equivalents.

Soft drinks with real purchase

Firms reckon PMPs can push impulse

Summer energy

Red Bull has added some summer flavour to its energy drink range with the roll-out of limited-edition Kiwi-Apple. The Summer Edition Red Bull is an...

Time to level up

With an explosion of new brands, variants and sizes in recent years, the energy drinks market offers a huge amount of choice to consumers...