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Tuesday, July 7, 2020
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Tag: Premier Foods


Dahl legends back on pack

PREMIER Foods has brought childhood heroes back to its packs with the return of its limited-edition Mr Kipling Roald Dahl range
Mr Kipling and Cadbury Christmas snacks

Premier Foods rolls out its festive range

Treats with a bit of tinsel
Snacks Jammie Dodgers, Hula Hoops Maryland Cookies Ambrosia Custard

Small portions mean big sales

With some schools inspecting kids lunchboxes to check for unhealthy contents, parents will be keen to ensure they're offering their children a balanced diet.

A super new ad

Super Noodles are back on TV for the first time in five years .

Sleighing the festive market

Premier Foods launch NPD

Scary cake range returns for 2018

Premier Foods is focusing heavily on Halloween this year, with a range of cake products targeted at the occasion .

Ready? Steady? Already cooked!

Premier Foods’ latest launch under the Loyd Grossman umbrella, Risotto Kits, are aimed at giving one and two person households a complete meal solution

Having cake and eating it

Premier Foods is rolling out Cadbury Roses Cake Bars alongside best sellers from previous years including Cadbury Cakes and Mr Kipling.
Free from aisle

Bringing free from into focus

With gluten-free variants now available for everything from breakfast cereal to beer it’s time retailers switch on to the free-from opportunity with cakes.
Kipling gluten free

Looking good with Premier Foods

“We advise our customers to follow some simple steps to help drive cake sales through best practice merchandising: - Signpost NPD through best sellers, for...

Kids the focus for sauce kits

CHILDREN are the focus for the new Homepride sauce range as parent firm Premier Foods targets the family meal opportunity. The new Homepride Kids...

Familiarity sells

SHOPPERS are more likely to buy products from brands they recognise and new products from well-known brands are popular. That is the view of...

Frozen treats are on trend

INTERNATIONAL trends are influencing UK shopping habits according to Premier Foods and it has launched a range of Ambrosia frozen custards to meet one...

Sweetening the impulse offer

Premier Foods adds more to its on-the-go cakes and treat range With 13% of shopper store visits used to buy food-to-go products, according to HIM...

A taste of the unusual

Out of the ordinary products will be on shopping lists at Halloween as consumers look for something different, claims Premier Foods. The Mr Kipling and...

High protein first

PREMIER Foods plans to harness the power of protein and thicken things up as it gears up for the winter soup season. It reckons its...