Tag: Pernod Ricard
Gifting is one of the main reasons for spirits purchases in December, with 48% of people purchasing alcohol as a gift last Christmas, according to Pernod Ricard.
With the hospitality sector either closed or severely restricted, Christmas 2020 looks like it’s going to be a carry-out affair and Scotland’s convenience retailers are well placed to meet demand
Pernod Ricard has put value front and centre with its latest Beefeater launch
Speyside whisky distillery The Glenlivet has added some warmth to its range of single-malts with the launch of a new rum-finished expression.
Pernod Ricard has refreshed its Campo Viejo wine range with the roll out of a new pack design for its Rosé variant
Pernod Ricard has launched a new price-marked pack format for its Campo Viejo Rioja Tempranillo
Pernod Ricard has launched Absolut Passionfruit available in a 70cl format
PERNOD Ricard alcohol-free spirits brand Ceder Rose has a new flavour that’s fit for the summer
With modern consumers increasingly in a hurry, having a ready-made Christmas gift is undeniably appealing.
The Glenlivet challenges stereotypes
“This Christmas is likely to be the third in a row dominated by gin, and the average outlet now stocks on average eight different types: two standard, three premium and three super premium. ”
Pernod Ricard has added some more colour to the Beefeater gin range with the roll out of Beefeater Blackberry
C-stores are ‘missing a trick’
Rhubarb flavoured vodka launches .
SAILING onto shelves with a new look, Lamb’s Navy Rum has been given a facelift as parent firm Pernod Ricard seeks to reposition the brand as the ‘go-to spiced rum’ for all occasions.
The campaign aims to raise awareness of Plymouth Gin among its target audience of 30-45 year-old consumers
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