Tuesday, January 26, 2021

Tag: Pernod Ricard

Pernod Ricard brands

Premium can be local hero

Gifting is one of the main reasons for spirits purchases in December, with 48% of people purchasing alcohol as a gift last Christmas, according to Pernod Ricard.
Covid closure sign on business

Covid-19 puts c-stores at centre of celebrations

With the hospitality sector either closed or severely restricted, Christmas 2020 looks like it’s going to be a carry-out affair and Scotland’s convenience retailers are well placed to meet demand
Beefeater Gin bottles

Value focus for Beefeater

Pernod Ricard has put value front and centre with its latest Beefeater launch
Glenlivet Caribbean Reserve

Winter warmer from Speyside

Speyside whisky distillery The Glenlivet has added some warmth to its range of single-malts with the launch of a new rum-finished expression.
Campo-Viejo-rose-new-look

Rosé gets a new look

Pernod Ricard has refreshed its Campo Viejo wine range with the roll out of a new pack design for its Rosé variant
Campo Viejo Rioja Tempranillo

Price-marking wine

Pernod Ricard has launched a new price-marked pack format for its Campo Viejo Rioja Tempranillo
Absolut Passion Fruit

A passion for flavour

Pernod Ricard has launched Absolut Passionfruit available in a 70cl format
Pernod Ricard has expanded its free-from alcohol offer with a rose variant.

Pink makes glasses clink

PERNOD Ricard alcohol-free spirits brand Ceder Rose has a new flavour that’s fit for the summer
Plymouth Gin Gift Box

Christmas all wrapped up

With modern consumers increasingly in a hurry, having a ready-made Christmas gift is undeniably appealing.
The Glenlivet TV Advert

Advert pushes the boundaries

The Glenlivet challenges stereotypes
Chris Shead

Getting into spirits this Christmas

“This Christmas is likely to be the third in a row dominated by gin, and the average outlet now stocks on average eight different types: two standard, three premium and three super premium. ”
beefeater-purple-gin

Beefeater goes purple

Pernod Ricard has added some more colour to the Beefeater gin range with the roll out of Beefeater Blackberry
chris-shead-pernod-ricard

Pernod Ricard’s Chris Shead talks premium spirits in the off trade

C-stores are ‘missing a trick’
rhubarb-flavoured-vodka-absolute-juice

Absolutly fruity

Rhubarb flavoured vodka launches .

Looking ship shape

SAILING onto shelves with a new look, Lamb’s Navy Rum has been given a facelift as parent firm Pernod Ricard seeks to reposition the brand as the ‘go-to spiced rum’ for all occasions.

Now let the adverts be gin

The campaign aims to raise awareness of Plymouth Gin among its target audience of  30-45 year-old consumers