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Tag: pasta

New ideas keep pasta aisle vibrant

PASTA is the most popular evening meal in the UK according to Giovanni Rana whose chief executive, Gian Luca Rana, says innovation and...
Pasta

Pasta a winner in austerity Britain

ARE we on the threshold of an economic recovery? Consumers don’t seem to think so. Research company JWT London, a sister organisation of Kantar Worldpanel,...

Batchelors at the ready

Batchelors has launched its first TV campaign for five years, spending £1.6m to promote its Super range of rice, pasta and noodles. With the...