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Tuesday, July 7, 2020
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Tag: Mr Kipling

Mr Kipling and Cadbury Christmas snacks

Premier Foods rolls out its festive range

Treats with a bit of tinsel

Sleighing the festive market

Premier Foods launch NPD

Scary cake range returns for 2018

Premier Foods is focusing heavily on Halloween this year, with a range of cake products targeted at the occasion .

Big friendly cake

CAKE brand Mr Kipling has introduced a Roald Dahl themed range for summer

Having cake and eating it

Premier Foods is rolling out Cadbury Roses Cake Bars alongside best sellers from previous years including Cadbury Cakes and Mr Kipling.

Seasonal slices

Cake brand Mr Kipling has introduced Orange & Lemon Slices and Lemon Bakewells for Easter. Innovation controller Karmel Maletta said: “We know shoppers consider Easter...

Sweetening the impulse offer

Premier Foods adds more to its on-the-go cakes and treat range With 13% of shopper store visits used to buy food-to-go products, according to HIM...

A taste of the unusual

Out of the ordinary products will be on shopping lists at Halloween as consumers look for something different, claims Premier Foods. The Mr Kipling and...

Share the scares

New seasonal packs will help maintain its 25.2% share of the ambient packaged cake category according to Premier Foods. The Cadbury Cauldron contains 12 individually wrapped...

Gentle growth as DIY declines

Cakes haven’t been flying off the shelves  of Britain’s stores quite so fast as they might have been expected to. And that could be because...
Mr Kipling Easter cakes

Mr Kipling’s makeover for a better life

THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
Kipling

Sweet to the end

BRITS spent £1.3bn on sweet treats to slip into a lunchbox last year. According to Premier Foods, which has the Mr Kipling brand among...

Spooky snack attack

LEADING soft drinks, cakes, snacks and biscuit producers are intensifying launch and marketing activity on Halloween-themed products in an attempt to boost sales during...
TO get shoppers in the mood for Wimbledon and strawberries and cream, Mr Kipling has a new summery, limited-edition cake. Strawberry Fancies are light sponges with a vanilla topping, beneath soft strawberry-flavoured icing. The new line’s pink packaging features a picnic basket on lush grass.

Mr K brings out the shades

TO get shoppers in the mood for Wimbledon and strawberries and cream, Mr Kipling has a new summery, limited-edition cake. Strawberry Fancies are light...

Slice of life

PREMIER Foods has recreated two traditional desserts as limited-edition cakes: Mr Kipling’s Treacle and Custard slices and Jam and Custard slices. Brand director Michelle...