Tag: McVitie’s
Warbies feels the brand love
BREAD and bakery brand Warburtons has been declared Britain’s most chosen brand for the fourth year in a row by retail market analyst Kantar...
A choice for any occasion
BISCUITS are bought more frequently and feature in more shopping baskets than any other snack food category according to United Biscuits – partly because,...
Extended treats marked personal
BISCUIT fans have the chance to get their names on their favourites this Christmas thanks to United Biscuits.
Boxes of McVitie’s Victoria, Family Circle and...
C-stores take the biscuit
CONVENIENCE store sales of price-marked biscuits are worth £37m a year according to figures quoted by Burton’s Biscuits. And it says sales grew 12%...
Bread brand is still the chosen one
THREE of the top five most frequently bought brands in the UK are bread. And Warburtons has topped the most chosen brand list for...
Biscuits for a busy life
UNITED Biscuits has relaunched its McVitie’s Breakfast range and added two new varieties.
The new biscuit varieties, Oaty Breaks and Fruit & Oat Bakes,...
Text to win prize toys
THE latest on-pack promotion on McVitie’s biscuits offers shoppers the chance to win a cuddly character from the firm’s Sweeet TV ads.
Marketing director of...
Euro flavour comes to UK
UNITED Biscuits is bringing a taste of Europe to its UK biscuit range.
McVitie’s DeliChoc is a thickly-coated Belgian chocolate biscuit with a crunch.
The firm...
Warbies most wanted again
WARBURTONS has repeated its 2013 performance and has been named the UK’s most-chosen brand.
Research group Kantar’s annual survey of international markets’ favourite fast-moving...
UB switches on its masterbrand
UNITED Biscuits is reorganising its biscuit family by what it calls ‘masterbrands’ – McVitie’s for sweet biscuits and Jacob’s for savoury lines – in...
Tis the season to buy big brands
THE festive season is an opportunity for family get-togethers, outings, and blockbuster films on telly – all of which should present opportunities to boost...
Spooky snack attack
LEADING soft drinks, cakes, snacks and biscuit producers are intensifying launch and marketing activity on Halloween-themed products in an attempt to boost sales during...
Cheesecake takes the biscuit
DIGESTIVE biscuits are the traditional base for a cheesecake.
Now McVitie’s has taken that association a step further, with its new creation, Cheesecake Creams.
They consist...
Royal appointments – United biscuits
BISCUITS and cakes firm United Biscuits reckons it’s giving retailers a patriotic boost in 2013 with the launch of its McVitie’s limited edition Celebration...
McVitie’s drives its minis
JAFFA Cakes and Galaxy chocolate are the latest familiar names to get the mini muffin treatment. McVitie’s has shrunk and baked the essence of...
