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Sunday, April 5, 2020
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Tag: Lucozade

How hot days generate sales

For each degree the temperature rises, demand for soft drinks can go up by as much as 5% AS the mercury rises, the chillers empty....
Lucozade

Captain Stevie’s boot room treat

ENERGY and sports drink brand Lucozade is currently running an on-pack offer with top footballer, Liverpool captain Steven Gerrard, on packs of Lucozade Sport. As...
YES

Another yes campaign for 2014

LUCOZADE Energy is reviving its on-pack offer, called The Yes Project, giving consumers the chance to win adventure holidays in Cancun and European city...
Lucozade

We have kick-off – Lucozade

FOOTBALL’S 2014 World Cup and the Olympics of 2016 take place in Brazil. And energy drink Lucozade is kicking off the carnival with the...
Lucozade Gareth Bale

High energy – Making the most of the market

Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks ENERGY drinks, the most valuable category in...

Energy races ahead on impulse track

THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...

Lucozade and Ribena on the market

PHARMACEUTICALS giant GlaxoSmithKline has put its drinks brands Ribena and Lucozade up for sale to concentrate on its core business. Global sales of Ribena grew...

The price of confidence – PMP’s

IT seems hard to imagine but there was a time when price-marked packs were few and far between in c-stores. In the days before...