Tag: Lucozade
New pack better for the planet
In its drive to make Lucozade more sustainable, Suntory Beverage & Food is investing £6m in a new Lucozade Sport bottle, which will be made from 100% recycled plastic
Health at heart of product launches
With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues
Big spend in time for summer
SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign
Cater for all occasions
Suntory Beverage and Food GB & Ireland is shaking up its Lucozade range with the launch of a raft of new formats
Energy still drives soft drink growth
FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
Excitement can add to energy
Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Sterling push for cherry
Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
Marking down drinks
Suntory Beverage & Food (formerly Lucozade Ribena Suntory) has reduced the price-point across a number of popular PMPs.
Campaign is fit for purpose
Lucozade has launched a new initiative aimed at supporting fitness coaches, instructors and personal trainers by incentivising them to “help the nation stay active” during the coronavirus outbreak
Lucozade cracks on
Lucozade Zero has teamed up with Love Island as its official soft drinks partner for 2019
Energy addition is cooler
Watermelon and Strawberry Cooler is the latest addition to the Lucozade Energy range
Sparkling onto screen
Lucozade Energy is aiming to Spark Something with its new £10m marketing campaign
How to sell soft drinks in style
Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
Electrifying new campaign
Lucozade has launched a new marketing campaign for its functional water brand, Lucozade Sport Fitwater
Soft drinks levy live
Reformulation takes sting out of the sugar tax
High energy, low in sugar
ACROSS the soft drinks category, sugar has been the big story of recent years and demand for low and no-sugar options has sky-rocketed.
Energy drinks...
