Tag: Irn-Bru
Irn-Bru takes flight for Christmas
The Snowman returns
MUCH like mince pies, tinsel and Michael Buble, the return of the Irn-Bru Snowman advert means that Christmas has well and truly...
Brands with reach
Data specialist Kantar Worldpanel has released its latest Brand Footprint ranking, which measures the top brands in Scotland
Take flight with Bru
AG Barr is giving one lucky consumer the chance to watch the World Cup from a warmer climate thanks to a new Irn-Bru on-pack promotion.
Meeting the tax with innovation
DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same
Bru puts in phenomenal performance
SCOTLAND’S other national drink Irn-Bru enjoyed its biggest every year in 2017 with total brand sales up 8% on 2016.
Soft drinks levy live
Reformulation takes sting out of the sugar tax
Retailers respond to the new Irn-Bru
AG Barr has claimed nine out of ten regular Irn-Bru drinkers think the new liquid has a good or excellent taste.
Scottish brands 2017: a year of evolution
AS 2017 draws to a close, it’s time to take a look back at the food and non-alcoholic drink industry in Scotland over the past year
Carnival tickets on packs
AG BARR is again backing the Irn-Bru Carnival at the SECC and the soft drinks firm is offering shoppers the chance to win tickets
Scots show soft spot for indies
Report reveals different tastes and habits
SCOTS buy more soft drinks than the average GB shopper according to the latest category findings by researcher Kantar...
Creating a taste of things to come
Scottish Grocer speaks to AG Barr’s commercial director Jonathan Kemp about plans to reformulate Scotland’s ‘other’ national drink
AMID growing consumer concern over sugar, pressure...
Irn-Bru’s sugar content to be slashed
AG Barr has announced it will be reducing the sugar in Irn-Bru.
The firm has committed itself to making over over 90% of its soft...
Back to the future looks
THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...
Added Irn
First new Bru in 35 years as Barr launches Xtra
IRN-BRU, Scotland’s most valuable non-alcoholic Scottish food and drink brand has a whole new style...
Taking the low road
The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too.
SOFT drinks is becoming a...
Game on
New look and football spearhead £6m Irn-Bru push
TICKET competitions and limited-edition packaging are among AG Barr’s plans for the next phase of Irn-Bru’s partnership...
