THIS summer will see two new variants of Irn-Bru Xtra land on shelves following a consumer poll to choose the limited-edition flavours
THE recipe for Irn-Bru has been something of a headline grabber and AG Barr has decided to roll things back – way back. This Christmas,...
Limited edition Irn-Bru for the festive season
Winner: Oaka Supercity Supported by: Philip Morris
Stenhousemuir store celebrates 10,000 Facebook likes .
Strong demand in Scottish convenience .
Shoppers have the chance to win thousands of Irn-Bru branded prizes ranging from beach towels and fanny packs to can coolers and eye-catching ‘Bru-nicorn’ lilos
Two variants of the new energy drink will launch in July
The Scottish soft drinks market is set for a major shake-up after AG Barr announced the launch of Irn-Bru Energy
Scottish shoppers have been invited to ‘Get some Irn in You’ as part of the latest campaign for Irn-Bru
Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
Changing habits, reformulation and value growth
Scotland's strongest man, Luke Stoltman, paid a visit to Tesco in Cumbernauld last month as part of AG Barr’s ongoing sampling campaign for Irn-Bru Xtra
The power of brand Scotland should not be underestimated – especially in the soft drinks chiller .
Reformulation doesn’t seem to have slowed growth for AG Barr, according to the latest financial statement from the firm
Sugar-free soft drinks are performing well in Scotland, with growth continuing at pace