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Friday, April 3, 2020
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Tag: Irn-Bru

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Taste of the summer

THIS summer will see two new variants of Irn-Bru Xtra land on shelves following a consumer poll to choose the limited-edition flavours

Old recipe Bru coming soon.

THE recipe for Irn-Bru has been something of a headline grabber and AG Barr has decided to roll things back – way back. This Christmas,...

New Bru for Christmas

Limited edition Irn-Bru for the festive season
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Awards Profile: Innovation Award

Winner: Oaka Supercity Supported by: Philip Morris
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‘It is social media that’s got us here’

Stenhousemuir store celebrates 10,000 Facebook likes .
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The rise and rise of energy drinks

Strong demand in Scottish convenience .

Thousands of prizes on Irn-Bru packs

Shoppers have the chance to win thousands of Irn-Bru branded prizes ranging from beach towels and fanny packs to can coolers and eye-catching ‘Bru-nicorn’ lilos
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An energetic new Bru coming soon

Two variants of the new energy drink will launch in July
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An Irngetic new release – Irn-Bru Energy is here

The Scottish soft drinks market is set for a major shake-up after AG Barr announced the launch of Irn-Bru Energy
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Big spend for summer Bru

Scottish shoppers have been invited to ‘Get some Irn in You’ as part of the latest campaign for Irn-Bru
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How to sell soft drinks in style

Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
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The sugar levy: 12 months later

Changing habits, reformulation and value growth
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Test your might with Irn-Bru

Scotland's strongest man, Luke Stoltman, paid a visit to Tesco in Cumbernauld last month as part of AG Barr’s ongoing sampling campaign for Irn-Bru Xtra

Bru is still king of the chiller

The power of brand Scotland should not be underestimated – especially in the soft drinks chiller .
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AG Barr is on the rise

Reformulation doesn’t seem to have slowed growth for AG Barr, according to the latest financial statement from the firm

Free from sugar but full of opportunities

Sugar-free soft drinks are performing well in Scotland, with growth continuing at pace