Tag: Global Brands
Giving RTD cans a shake up
Ready-to-drink cans haven’t traditionally been seen as the most glamorous looking drinks .
A Frankly refreshing summer
Franklin & Sons is bringing a bit of Spanish flavour with its new Mallorcan Tonic Water .
Influential campaign
VK has decided to team up with Love Island influencers Alex and Olivia Bowen for its latest promotion .
Marked bottles boosting sales
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
Share in social media success
Global Brands' brightly patterned designs are to encourage consumers to share pictures of their drink on social media .
VK over the rainbow
RTD brand VK is brightening up the off trade with a colourful redesign of its mixed 10 multipack .
Mexcellent to drink at home
While shoppers may be stepping out on the town less, they are willing to travel further with their beer choices, creating a great opportunity for world beer brands
No sign of tailing off
Cocktails set to be a hit this Christmas
Finding flavour
VK vote live this month
Generation Z likes to share
Social media chat can boost a brand
Catching the eye for value
PMPs save time for retailers
A thirst for good value
Scottish Grocer spoke to drinks firms to see how price-marked-packs can affect sales.
At home for the holidays
Christmas is party season and many people looking forward to celebrating at home will already have begun planning their drinks purchases.
Fruit soda with a kick
DRINKS brand developer Global Brands has introduced three alcoholic sodas from Crooked Beverage Co to the UK.
Drinks key to a great night in
PIZZA, curry, crisps, confectionery – all staples of a Big Night In. But while the food on offer is important, the drink options can be what make or break an evening.
RTD brand that comes in a can
Global Brands, the firm behind VK has launched a new RTD in a can.
Billed as an alcoholic soda, Crooked Beverage Co is available in...
