Wednesday, December 11, 2019
  • Scottish Grocer Awards 2020
  • Supplements

Tag: Global Brands

passionfruit martini

A premium year

Changing preferences mean premium alcohol is predicted to do well in 2020
VK Candy Cane

Some festive arm candy

Candy canes are one of the most ‘Christmassy’ sweets on the market.
VK 10 pack

Have a very merry VKmas

Retailers know that Christmas brings a big lift for off sales, but figures from Global Brands suggest the festive season is sensational for its flagship RTD brand.
Global Brands price marked pack products

Global Brands sees value in off sales PMPs

Global Brands has grown its portfolio of PMPs in recent months to leverage the benefits of price-marked packaging
flare-cocktails-expansion

Passion for cocktails

Global Brands is getting all fired up over cocktails, with the extension of its Flare RTD brand
Amigos beer

Going global in the beer chiller

Adventurous beer shoppers are improving the fortunes of international imports, according to sales data provided by Global Brands.
shake-baby-shake-cocktail-cans

Giving RTD cans a shake up

Ready-to-drink cans haven’t traditionally been seen as the most glamorous looking drinks .
franklin-and-sons-mallorcan-tonic-water

A Frankly refreshing summer

Franklin & Sons is bringing a bit of Spanish flavour with its new Mallorcan Tonic Water .
alex-and-olivia-bowen

Influential campaign

VK has decided to team up with Love Island influencers Alex and Olivia Bowen for its latest promotion .
VK PMP range

Marked bottles boosting sales

Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.

Share in social media success

Global Brands' brightly patterned designs are to encourage consumers to share pictures of their drink on social media .

VK over the rainbow

RTD brand VK is brightening up the off trade with a colourful redesign of its mixed 10 multipack .

Mexcellent to drink at home

While shoppers may be stepping out on the town less, they are willing to travel further with their beer choices, creating a great opportunity for world beer brands

No sign of tailing off

Cocktails set to be a hit this Christmas

Finding flavour

VK vote live this month

Generation Z likes to share

Social media chat can boost a brand

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