Tag: Global Brands
Changing preferences mean premium alcohol is predicted to do well in 2020
Candy canes are one of the most ‘Christmassy’ sweets on the market.
Retailers know that Christmas brings a big lift for off sales, but figures from Global Brands suggest the festive season is sensational for its flagship RTD brand.
Global Brands has grown its portfolio of PMPs in recent months to leverage the benefits of price-marked packaging
Global Brands is getting all fired up over cocktails, with the extension of its Flare RTD brand
Adventurous beer shoppers are improving the fortunes of international imports, according to sales data provided by Global Brands.
Ready-to-drink cans haven’t traditionally been seen as the most glamorous looking drinks .
Franklin & Sons is bringing a bit of Spanish flavour with its new Mallorcan Tonic Water .
VK has decided to team up with Love Island influencers Alex and Olivia Bowen for its latest promotion .
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
Global Brands' brightly patterned designs are to encourage consumers to share pictures of their drink on social media .
RTD brand VK is brightening up the off trade with a colourful redesign of its mixed 10 multipack .
While shoppers may be stepping out on the town less, they are willing to travel further with their beer choices, creating a great opportunity for world beer brands
Cocktails set to be a hit this Christmas
VK vote live this month
Social media chat can boost a brand
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