Tag: General Mills
Nature Valley rolls on to screens
General Mills cereal bar brand Nature Valley has appeared on screens across the country as part of its latest marketing campaign.
A natural choice for on the go
Breakfast on the go has been a booming opportunity for retailers since pandemic restrictions lifted as consumers adjust to new lifestyles.
Keeping cool with cocktails
General Mills’ Häagen-Dazs cocktail ice creams have returned to freezers, in time for summer.
Healthy options are set to surge
WHEN asked, the vast majority of British consumers say they want to make healthier choices.
Extra indulgence
General Mills has added some indulgence to its drinkable yogurt range, YOP, with the launch a new chocolate flavoured yogurt drink.
Snacking at School
YOPLAIT has launched a new Frubes family pack, as children get used to the classroom again.
Snacks in the time of Covid
Snacks are a part of daily life for the majority of consumers, and with Covid-19 restrictions keeping most people at home for most of the time, the hinges on treat cupboards have been working hard
Dairy is thriving in convenience
Packed with protein and available in a broad range of flavours, dairy-based drinks tick a lot of boxes for consumers
Halloween cake push
General Mills spies a Halloween opportunity for home baking, and the firm has doubled its marketing spend to make the most of it.
Take-home is taking over
Nights in driving category performance
Better for you on the way up
Health focus helps subcategory
Category evolution
General Mills has been looking to tap into what it sees as increasing demand for drinkable yoghurt.
American vegan bar thrives in UK
General Mills has been keeping vegans sweet with its cruelty-free confectionery brand Lärabar.
Panel shares its views on better for you
General Mills has joined forces with 11 UK convenience retailers in a bid to boost the profile of ‘better for you’ snacks.
Lets taco bout Mexican food
As diners become increasingly adventurous, Mexican meals like fajitas and enchiladas are becoming a more common sight in Scottish homes.
A big scoop of success
Ice cream is ideal for big night in
