Tag: Diageo
Cheers to new vodka RTDs
The Coca-Cola Company and Pernod Ricard have teamed up to create Absolut Vodka & Sprite, while Diageo is using its Ciroc vodka in two new sparkling RTDs, with the newcomers set to help boost sales in convenience stores.
Market News | Diageo, Birra Moretti, Whitley Neill, Absolut
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Make most of versatile beer brands, says Diageo
Diageo has been highlighting the versatility of the beer category for retailers and consumers – pointing to its own Guinness range as a good example.
Diageo Leven celebrates half a century
Diageo's largest packaging site Diageo Leven celebrated 50 years of bottling with a commemorative bottle and a visit from the area's local MSP.
Market News | Dairylea, Funkin Cocktails, Butterkist, Captain Morgan
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Captain Morgan has set sail on a rum refresh
Diageo has unveiled what it is calling a bold new look for Captain Morgan which has rolled out across the brand's entire portfolio.
Celebrate saint with a range of options
Occasions encourage consumers to pick up on products that fit the day, spelling good news for all Irish products on St Patrick’s Day.
New flavour drop for Smirnoff with cherry varient
Diageo has gone back to the fruit bowl for its new Smirnoff variety, Cherry Drop, which launches to the off-trade in February.
Get into the spirit for Christmas gift season
Pernod Ricard UK quoted research by Toluna, saying that 60% of shoppers will give alcohol as a gift this Christmas despite current economic pressures.
Passionate about fruit innovation
Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
A Passion for Cîroc
Leading super-premium vodka Cîroc has launched a limited-edition Passion variant to capitalise on the increasingly popular flavoured spirits category.
Take stock of festive spirits
Convenience retailers can boost their alcohol sales by stocking trending spirits as gifts and a range of celebratory drinks, Diageo has said.
Multipacks are the way forward
BIGGER isn’t always better, but larger pack formats increasingly appeal to shoppers in the convenience channel.
Time is ripe for berry flavours
Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
The end of an era
Maureen Robinson, master blender at Diageo and one of the leading lights of Scotland’s whisky industry is stepping down from her role.
ABV free pink gin
DIAGEO has expanded its low and no range with the launch of Gordon’s Premium Pink 0.0% Alcohol Free Spirit.
