Tag: Carabao
Health is high on shopping list says Carabao
Health has remained a key consumer trend in the wake of the Covid pandemic, says energy drinks firm Carabao.
Shoppers thirsting for healthier energy drinks
More energy and sports drinks consumers are opting for zero or low-sugar offerings, as the energy drinks category continues to grow in the independent retail channel.
Beyond the pandemic
The only way appears to be up for soft drinks in Scottish c-stores at the moment, with trends aligning to create fertile soil for sales growth.
New format for Carabao
CARABAO has launched a new 500ml PET bottle format covering the brand’s entire core range.
Tropical fruit for Carabao energy range
MORE fruit flavour has burst into the Carabao range, through the launch of a new mango variant.
Carabao shines on Hibernian
THAI energy drink brand Carabao has stepped up its support of Scottish football, through a new partnership with Hibernian Supporters Limited.
Blasting onto shelves
Carabao has reformulated and renamed its Mandarin Orange variant.
The trends to unlock sales
Health and taste are driving spend
Energetic approach to Scottish retailing
Energy drink brand Carabao has big ambitions in Scotland, and it has not been afraid to invest in activity that’s tailored for stores north of the border
An energetic football rivalry
Carabao injected some energy into the Edinburgh derby late last month by agreeing sponsorship deals with Heart of Midlothian FC and Hibernian FC.
Thriving in Scotland
Carabao is going from strength to strength in Scotland according to the latest sales figures from the brand.
Cash for retailers
Carabao has launched a new retailer cash incentive with £10,000 worth of prizes up for grabs.
PMP energy rolls out
Carabao is rolling out a new price-marked can this month across its energy range
Unit growth is crucial for the future
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Not tired of energy drinks
A ban on the sale of energy drinks to children should not affect Carabao as its range is designed to “specifically target male and female adults rather than children”
Opening up the energy market
Carabao setting out to broaden appeal of category in Scotland
