Tag: Cadbury
Nuts to extend price-marked range
NEW Cadbury Dairy Milk tablet, Chopped Nut, has been launched with a price-marked pack.
The 95g bar is available marked at £1 as well as...
Stock shares
Dedicated display areas to classic Big Night In products and catch the customer’s eye
EVENING snacking in the UK is worth £5.2bn and growing and...
Heating up
ALREADY worth £100m according to Nielsen, there is significant room for growth in the chocolate drinks market, says Mondelez International.
It has re-packaged and relaunched...
Win with familiar favourites
TRUSTED brands are winners with shoppers and Halloween provides a huge opportunity to capitalise on consumer demand, says Mondelez International.
This year it has introduced...
And so this is Christmas
Begin the festive chocolate season before Halloween says confectionery giant
CHRISTMAS comes but once a year and when it does it comes in October, or...
Fabulous film promotion
PREMIER Foods is using a big British summer movie to promote its Cadbury Amaze Bites over the coming months.
The tie-in with Absolutely Fabulous: The...
Roll up for summer
PREMIER Foods is bringing back its special-edition Cadbury Ice Cream Flavour Mini Rolls range, targeting families on the lookout for a sweet treat to...
Targeting the big day out
CADBURY and Merlin Entertainments are offering two-for-one entry to the UK’s top attractions in a new on-pack promotion on a range of chocolate bags...
Beat of the treats
Chocolate confectionery maintains steady growth as sharing sizes, big nights in and new product initiatives keep consumers coming back
TREAT categories of all types may...
Crunchie’s comeback
GIANT chocolate confectionery brand Cadbury is to back its singles range with a huge campaign called Obey Your Mouth.
The programme, which kicks off this...
Big bite start to year
PREMIER Foods says its latest launch in the cake market has been an immediate success. Cadbury Amaze Bites were launched in January this year...
Big and on trend
SHARING is one of the reasons confectionery has continued to show its strength in the past year with an increase in sales of 0.6%...
Handy finger packs
SMALLER households and families are the targets for two new pack sizes of Cadbury Fingers from Burton’s Biscuit Company.
Head of category and shopper management...
Demands of the season
IN retail terms Easter and the other spring occasions aren’t only about chocolate. But special seasonal chocolate treats, sharing bags and gifts can contribute...
Year of haves and have nots
Dominated by trends like low-sugar, low-alcohol and gluten-free, 2015 was a year when what products didn’t contain became almost as important as what they...
TV chocolate countdown
Decorated forklift trucks and a giant advent calendar made out of delivery vehicles feature in a festive advertising campaign which Cadbury says is its...
