Tag: Britvic
Adding a bit of sparkle
Sparkling water brand Aqua Libra has been given a makeover in time for the summer
Thousands up for grabs
Retailers with an hour to spare in their store could make some serious cash if they invest that time in soft drinks
The sugar levy: 12 months later
Changing habits, reformulation and value growth
Maximum fruit flavour from Pepsi
Fruit flavour has found its way into a Pepsi bottle with the launch of a new raspberry variant .
Soft drinks sparkling
With the focus on health showing no sign of stopping, the festive period is sure to be a big opportunity for soft drinks sales
Hitting the mark with can promo
Soft drinks giant Britvic has introduced a new price-marked mix and match promotion aimed at driving incremental sales of 330ml carbonates
Low cal energy
Brands focus on sugar free options
All that glitters is gold with new J20
Britvic is set to relaunch its J2O Glitterberry, a grape, cherry and winter spice flavoured drink that is fused with edible gold glitter
Big birthday for Britvic
Soft drinks giant Britvic is celebrating eight decades in the business
Exclusive bottle
Soft drinks giant Britvic has launched a new Robinsons flavour that is exclusive to the wholesale channel
Energetic rebrand
Drinks brand Purdey’s has a new look following a packaging revamp designed to appeal to health-conscious consumers
Staying ahead with premium
Britvic finds premium increasingly important
Refresh’d for TV appearances
BRITVIC is putting Robinsons Refresh’d back on television this summer as part of a £2.5m campaign targeting 25 to 44 year olds.
Encouraging the kids to do their own thing
FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side
Meeting the tax with innovation
DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same
Generation Z have their say
The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks
