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Will oats be an overnight success?

Quaker jumps on the overnight oats trend QUAKER Oats has introduced a new format, the Overnight Oats pot. The new format has been launched to capitalise on the …

Biscuits turn on to snack use

THE biscuit category, says Mondelez International, is worth £171.1m and is the third-most impulsive category in impulse channels. The company suggests …

Brands battle a cereal slowdown

Cereal is the UK’s most popular breakfast food, but after a slump in sales, the fight is on to build a healthy image for the products. BREAKFAST proved …

Top of the morning

MONDELEZ International has expanded its breakfast biscuit range with new Belvita Tops. The new biscuits are made with wholegrain cereals, finished with a …

Weetabix puts a buddy in every box

A new campaign from Weetabix aims to get kids excited about nutritious breakfasts. With a marketing spend of over £5.5m, the ‘Weetabuddies’ campaign runs …

Hot to pot

WITH cold winters and healthy-eating trends driving people to seek out hot, nutritious foods that keep them fuller for longer, perhaps it shouldn’t be a  …

Oats range offers freedom

CEREALS firm Mornflake has unveiled a new gluten-free oats range. Licensed by Coeliac UK and produced through a dedicated, 100% British, wheat-free supply …

Breakfast pots target ‘nomad’ shoppers

THE last few years have seen the rise of on-the-go breakfast products as time-pressed  consumers appear to have been seeking early-morning foods to eat  …

Quest for the perfect yolk

NOBLE Foods, owner of the The Happy Egg Co, hopes to have cracked the secret to the perfect yolk after shelling out for a new feed for its hens. Rob Newell, …

Tetley tea goes medieval

TETLEY has launched a £13m marketing programme designed to boost sales throughout the coming year for a  hot beverage range it says plays a  continuingly …

Morning eaters taking it easy

BREAKFASTS are changing, as the recessionary habit of eating a hearty meal at home before leaving for work loses its grip as the economy picks up. But that …

Toast of the morning

TOAST features in over half of all of the nation’s breakfasts, according to Kantar Worldpanel research. But, according to Allied Bakeries, families also like …

The biscuits that shook up breakfast

SINCE their introduction in 2010, breakfast biscuits have been a game changer. Created by Mondelez International to appeal to the one in three people who …

Fruity way to start the day

BREAKFAST consumers make a conscious effort to include one of their five a day, according to Refresco Gerber. The fruit juice giant, which owns the Del Monte …

Some like it hot

COOKED breakfasts are said to remain a popular weekend choice. According to Kerry Foods, brand owner of Wall’s, quoting Kantar Worldpanel, they account for …

Perky option for breakfast on the move

PERKIER, the free-from brand created by coeliac Ann Perkins, has added breakfast-on-the go options and snacking treats to its product roster. Perkins estimates …