Tuesday, November 19, 2019
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Tag: Birds Eye


Sustainability focus for frozen fish

Birds Eye has launched a new on-pack promotion to highlight its sustainable sourcing credentials

Corn-cerns for kids diet

Birds Eye has partnered to help educate kids on the importance of eating vegetables
Fish chargrills

A fresh start for frozen fish

Birds Eye has got rid of the Inspirations brand for its premium frozen fish range- bringing it under the Captain Birds Eye portfolio instead
Birds Eye chicken soup range

Frozen gets hot

THE big night in is still as popular as ever, and now Birds Eye has expanded its offer with the launch of spicy takeaway chicken
Birds Eye sweet potato waffles

New frozen range is waffly good

Birds Eye Sweet Potato Waffles are a blend of lightly-seasoned sweet potato and potato mash, that retain the recognisable grid shape of the original waffle
Birds Eye

Flocking to veggie market

There is more to Birds Eye than frozen fish, and the brand has stepped up its free from credentials

Peas on the box

BIRDS Eye is to spend £4.8m  on TV and online advertising for vegetables over the next two years.

Score big with a frozen range

Birds Eye backs PMPs as key sales driver PRICE-marked packs can deliver up to 60% more sales than standard packs according to Birds Eye, and...

Family meals for a fiver

WHOLESALER and symbol groups Nisa is helping parents feed their families on a budget with a new £5 meal deal. The promotion, which launched recently,...

Chefs cook up new lines for the freezer

BIRDS Eye has added lightly dusted cod fillets and two new pasta dishes to its range. Developed by its in-house chefs, the new cod fillets...
Birds Eye

Stirring up a world of tastes

BIRDS Eye is inviting consumers to stir their mealtime routines with a range of meals reflecting cuisines from around the world. The Stir Your Senses...

Stars from the east

BIRDS Eye is looking east with two new Indian ready meals. Chicken Balti and Chicken Tikka Masala are based on restaurant favourites, and come...

Warbies most wanted again

WARBURTONS has repeated its 2013 performance and has been named the UK’s most-chosen brand. Research group Kantar’s annual survey of international markets’ favourite fast-moving...

All the thrill of the grill

SUNNY weather sends customers looking for quick meal options and lighter dishes, according to frozen food company Birds Eye. And as well as providing...
Eyes on the pea process

Eyes on the pea process – Birds Eye online origin app

BIRDS EYE aims to highlight pea provenance with a new Facebook app that allows shoppers to trace the origin of its Petits Pois. The software...
Birds Eye

Time to give peas a chance

MOVE over sprouts: according to frozen food giant Birds Eye, frozen vegetables such as garden peas and petit pois perform particularly well at Christmas,...

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