Tag: AG Barr
Back on the streets
Rubicon is back on the streets with a new national outdoor advertising campaign
Soft approach to the season
Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.
Irn Bru fan ads on the telly
AG BARR has revealed the five winners of its’ Irn-Bru Gets You Famous’ competition, with each contestant’s home-made advert airing during Alan Call’s Epic Gameshow on STV
Bru fans in new ad
AG BARR has been asking Irn-Bru fans to star in a new television advert as part of its latest campaign for the brand
Big spend on fruity soft drink
AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign
Warming up for a busy summer
Brands reckon fruit, flavours and low and no sugar are set to shine when the mercury rises
AG Barr goes for renewable
Factories to be powered by wind farms
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Reasons to party
WHOLESALERS from across Scotland were celebrating success last month at a gala ceremony in the Sheraton Grand, Edinburgh.
New look and new flavour
RUBICON has a new look thanks to a packaging revamp across the soft drink brand’s entire range.
Rocking out with a new flavour
As the energy drinks category continues to grow, releasing NPD is a key way for brands to ensure they remain relevant to consumers.
A new star of gaming
Rockstar Energy has teamed up with Xbox to launch an on-pack promotion for the release of new game Gears 5 .
Alcohol decline is fine for soft
Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
Keeping it funky
Funkin Cocktails is hoping to take a slice of the summer market by spending £1 million on advertising its recently launched Nitro Canned Cocktails
Soft bubble goes pop
AG Barr has said that it expects to see sales down by 10% and profits by as much as 20%
Barr invests in alcohol-free
AG Barr has announced a £1m investment in Stryyk .
