Tag: AG Barr
Irn-Bru Energy free stock
Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Xtra investment in Bru
SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Beyond the pandemic
The only way appears to be up for soft drinks in Scottish c-stores at the moment, with trends aligning to create fertile soil for sales growth.
Big can focus is paying off
ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
Step in sustainability
AG Barr has taken a major step in pursuit of its sustainability goals, rolling out 100% recycled plastic packaging across all 500ml Irn-Bru and Rubicon products.
What does it taste like?
DEBATE over the flavour of Irn-Bru has been raging on the small screen, through two brands latest adverts.
Energy drinks are evolving
THE profile of energy drink shoppers has changed, therefore brands and retailers should react accordingly.
It’s a double for MOMA
MOMA has launched two new oat drink SKUs in Waitrose, with further listings in Ocado and Morrisons on the schedule.
Slimming the Rubicon
Health is at the heart of the latest new format launch for the Rubicon brand.
Bru back on the TV
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Old Bru’s new can
A new, smaller packaging format for Irn-Bru 1901 is set to launch this month.
Barr banks on oat drinks
AG Barr has bought a 60% equity stake in Moma Foods Limited to become a major shareholder of the plant-based milk and porridge oats brand.
Health kicks call for flavour
January is seen as a month for cutting back and AG Barr reckons more health conscious consumers will seek out flavoured water options.
Winning with Irn-Bru
Retailers could be in with the chance of winning hundreds of pounds thanks to the latest campaign for Irn-Bru Energy.
Anand Cheema Spar Falkirk
"Irn-Bru Energy has been performing extremely well. I’ve got all four varieties, the Original and the Sugar Free in the 330ml and the Original and Sugar Free in the 500ml."