Tag: Absolut Vodka
Cheers to new vodka RTDs
The Coca-Cola Company and Pernod Ricard have teamed up to create Absolut Vodka & Sprite, while Diageo is using its Ciroc vodka in two new sparkling RTDs, with the newcomers set to help boost sales in convenience stores.
Pernod Ricard’s spirited choices for Christmas
Pernod Ricard believes its Absolut Vodka, Malfy gin, Malibu rum, Altos tequila and Jameson Irish Whisky will be key for consumers either as Christmas presents or for festive party cocktails.
Absolut takes on the classics
Pernod Ricard aims to bring a premium taste to canned cocktail options with three new variants under the Absolut vodka brand.
Pernod Ricard launch Absolut limited edition
The Absolut Vodka brand, owned by Pernod Ricard, has revealed a classy new limited-edition bottle.
Joining together for fun event
AS the country began to ease its way out of lockdown, with social distancing measures still in place, Absolut Vodka hosted a virtual music and comedy event.
Demand is growing for gin and Irish whiskey
Keeping up with festive change
THERE are certain drinks that have always been associated with Christmas.
A Buck’s Fizz at breakfast while opening presents, a glass...
Pernod Ricard’s Chris Shead talks premium spirits in the off trade
C-stores are ‘missing a trick’
Spicing up the spirits gantry
SWEDISH vodka brand Absolut has teamed up with hot sauce brand Tabasco to add some spice to the off-trade.
The new partnership sees 70cl packs...
Rainbow revolution
THE launch of the new Absolut Colours bottle celebrates the brand’s connections to the lesbian, gay, bisexual and transgender community, according to owner Pernod...
