Tuesday, January 26, 2021

Tag: Absolut Vodka

Pernod Ricard Christmas portfolio including Absolut Vodka, Beefeater London Blood Orange gin, Jameson Irish whisky and Plymouth gin

Demand is growing for gin and Irish whiskey

Keeping up with festive change THERE are certain drinks that have always been associated with Christmas. A Buck’s Fizz at breakfast while opening presents, a glass...
chris-shead-pernod-ricard

Pernod Ricard’s Chris Shead talks premium spirits in the off trade

C-stores are ‘missing a trick’

Spicing up the spirits gantry

SWEDISH vodka brand Absolut has teamed up with hot sauce brand Tabasco to add some spice to the off-trade. The new partnership sees 70cl packs...
Absolut Colours

Rainbow revolution

THE launch of the new Absolut Colours bottle celebrates the brand’s connections to the lesbian, gay, bisexual and transgender community, according to owner Pernod...