Tuesday, January 26, 2021
Screenshot from Yazoo advert

A televsion shake up

Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
A display of soft drinks in a supermarket

A category adapting to coronavirus

The coronavirus crisis has affected soft drink shopping behaviour according to Bestway Wholesale
Tic Tac Coca Cola

Collaborating with cola

Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour

Campaign is fit for purpose

Lucozade has launched a new initiative aimed at supporting fitness coaches, instructors and personal trainers by incentivising them to “help the nation stay active” during the coronavirus outbreak

Big spend on fruity soft drink

AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign

Energy without sugar

Value and volume growth hasn’t bred complacency as energy brands continue to invest in low and no sugar

Warming up for a busy summer

Brands reckon fruit, flavours and low and no sugar are set to shine when the mercury rises
Mars milk range

More consumers picking up flavoured milk in store

Flavoured milk is going from strength to strength in convenience as the number of consumers purchasing from the category increases.
Vimto Remix

Record decade

Nichols looks to build on Vimto success with range extension in time for summer
Nexba Kombucha

Natural solution from down under

AUSTRALIAN sugar-free drinks brand, Nexba, has brought its range of Kombucha drinks to the UK.
woman with drink

Free to enjoy the summer

Manufacturers say consumers are looking for healthy drinks and they are expanding to oblige
Lucozade Revive

Reviving with fruit

SPORT and energy drinks brand Lucozade has launched a new range called Lucozade Revive.
3x smart water bottles

A smart move

GLACEAU Smartwater’s move into 100% recycled plastic bottles is the subject of a new campaign.
2x irn bru energy

New push for energy

AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
3 Bottles of Fanta rasberry

Raspberry tipple

THE Fanta family has grown with the addition of Fanta Raspberry zero sugar.
Schweppes classic

Mixing with the best

Premiumisation is the key to driving growth in the spirits market in the coming years according to Coca-Cola European Partners (CCEP).