Predicting summer hit for Vits
THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
NPD plays it cool
ANOTHER big gun has entered the UK iced-tea market following the launch of Fuze Tea
New packs for Volvic
VOLVIC has entered 2018 with all guns blazing, rolling out a revamped bottle for its 50cl format
Chariots of Strathmore
SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
Cracking convenience
BOTTLED water is going from strength to strength across the retail sector and convenience stores are well placed to exploit its popularity
Flavourful NPD
VOLVIC has extended its range of sugar-free flavours
A sweet deal for retailers
Flavoured water hits the spot
Spring in your step
SCOTTISH bottled water brand Highland Spring heads into 2018 with big ambitions
Energy brand cuts sugar ahead of tax
THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost
It’s not all about the off-sales
NEGLECT soft drinks at your peril this month – that’s the message from some of the biggest brands in the chiller
A season with some sparkle
Take-home formats shine at Christmas
We wish you a berry Christmas
BRITVIC is giving shoppers the chance to win glittering prizes this Christmas
Mixers matter
Long drinks, cocktails and mocktails rise in popularity during the festive season – and not just any soft drink will do, say producers
Game on
Monster Energy has launched an on-pack promotion offering exclusive Assassin's Creed content and special prizes
Pomme all ye faithful
EMPIRE Bespoke Foods has introduced a new addition to the La Mortuacienne range of French lemonades
Stock up on multi-packs
Multipacks of cider and energy drinks are expected to show growth at Christmas
