Pressing ahead with fruit sweetened drinks
Cawston Press says it is bucking current soft drink reformulation trends by using only pressed fruit juice to sweeten its sparkling drinks.
Naturally reducing the sugar
THE use of natural sweetener stevia in the new recipe for Capri-Sun has reduced the sugar content of its original range by 50%
Bottlegreen to launch two new flavours this summer
To meet growing demand for exciting and challenging tastes, Bottlegreen are launching two new delicious flavours
Trending energy
DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table
Full throttle start to 2018 campaign
TROPICAL soft drink brand Rio has been racing ahead with its sponsorship of British Touring Car Championship (BTCC) driver Bobby Thompson.
Botanical waters spring into store
DEMAND for healthier options in the soft drinks chiller has seen Barr Soft Drinks bring some new flavours to the table.
A new vision for soft sales
Barr identifies six specific shopper needs that it says cover all the major consumption occasions to help retailers organise the chiller
Back in the day
COCA-Cola is highlighting its heritage and the continuity of its formula in its latest advertising campaign.
Big moments put on bottle
Consumers encouraged to reach goals
Use data to build the best range
Red Bull suggests frequent EPOS checks
Fruity boast to catch attention
Running across out of home advertising and digital media, the campaign focuses on emphasising Ribena’s fruit content.
Bright future in the fridge
Britvic report finds soft drinks enjoying growth with low-calorie options driving performance
Campaign is bonkers
THAI energy drink brand Carabao has launched a new multi-million pound integrated marketing campaign.
A cool treat for summer
Iced coffee options for convenience
Time to be bold in the chiller
Red Star Brands has urged retailers to be bold this summer by opening up more space in their chiller for water and water plus brands
Sparkling new cans
BRITVIC has boosted its water portfolio with the launch of a new range of infused sparkling waters.
