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Tuesday, December 1, 2020
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Energy drink brands

Excitement can add to energy

Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Bottlegreen bottles

Dressed to impresse

Elderflower brand Bottlegreen has overhauled its packaging and changed the recipe of its sparkling presse range
Group sitting on sofa

Back on TV for the festivities

Schweppes will return to TV screens this Christmas with its first advertisement since 2017
Nocca cans on shelf

Nocco has ambitions

Swedish energy drink NOCCO is bullish about the brands prospects in the UK, having passed the 5,000 outlet mark with its distribution
The Naked Collective range

Carbon free soft drinks brand lands

Carbon-neutral soft drinks brand The Naked Collective has launched in the UK, offering a range of health-focused functional drinks
Lucozade promotional packs

Punchy pack promotion

Chance to train with boxing champion
Halo promotion

Energy drink upgrades

CCEP has announced a new partnership between Monster Energy and Microsoft’s new 2021 Halo Infinite game
Britvic logo

Britvic secures deal

BRITVIC has renewed it partnership with PepsiCo with a new and exclusive 20-year franchise bottling agreement in Great Britain
Launched as a limited-edition pack, Red Bull Red Edition has permanent status.

Red Edition is staying put

Summer SKU gets a permanent listing
Vimto Winter Warmer

Warming up for winter

VIMTO has added some festive cheer to its range with the launch of a limited edition Winter Warmer variant. Available in 725ml bottles, the recipe...
Sharing formats should do well as consumers are forced to celebrate at home.

Covid-19 can’t stop soft drinks

Category on course for a successful festive season
Highland Spring eco bottle

New campaign for Highland Spring

Highland Spring has put sustainability front and centre of its latest marketing campaign
Lucozade Sport Cherry Raheem Sterling

Sterling push for cherry

Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
energy drinks

Trends take a turn in 2020

Take-home packs and big cans both performing well as country continues to adapt to Covid-19
Carabao

Thriving in Scotland

Carabao is going from strength to strength in Scotland according to the latest sales figures from the brand.

Eco-friendly refresh for juice brand

Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf