Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Elderflower brand Bottlegreen has overhauled its packaging and changed the recipe of its sparkling presse range
Schweppes will return to TV screens this Christmas with its first advertisement since 2017
Swedish energy drink NOCCO is bullish about the brands prospects in the UK, having passed the 5,000 outlet mark with its distribution
Carbon-neutral soft drinks brand The Naked Collective has launched in the UK, offering a range of health-focused functional drinks
Chance to train with boxing champion
CCEP has announced a new partnership between Monster Energy and Microsoft’s new 2021 Halo Infinite game
BRITVIC has renewed it partnership with PepsiCo with a new and exclusive 20-year franchise bottling agreement in Great Britain
Summer SKU gets a permanent listing
VIMTO has added some festive cheer to its range with the launch of a limited edition Winter Warmer variant. Available in 725ml bottles, the recipe...
Category on course for a successful festive season
Highland Spring has put sustainability front and centre of its latest marketing campaign
Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
Take-home packs and big cans both performing well as country continues to adapt to Covid-19
Carabao is going from strength to strength in Scotland according to the latest sales figures from the brand.
Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf