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Tuesday, July 7, 2020
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Eisberg Alcohol-Free merlot

Free from set for a scorcher

With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice
Vimto 500ml

Squash soars

British soft drinks brand Vimto has been enjoying enviable growth according to data specialist Nielsen
Tenzing has expanded its range with new natural BCAA varient.

A natural option for the gym

Tenzing energy has expanded its range with the roll out of a new variant that boasts plant-based BCAAs
CCEP has reduced the price-mark on larger-format packs across its cola range.

Slashing prices

CCEP has reduced RRPs across take-home PMPs
F'real milkshakes

Shakes in demand

Lockdown hasn’t taken any wind from the sails of frozen milkshake machine supplier F’real
Take-home soft drinks are in demand.

Take home is taking over

Retailers may wish to look to larger formats as consumers continue to stay at home
Friesland Campina has been supporting key workers.

Friesland lends a helping hand

Dairy-drink producer Friesland Campina has been doing its bit to support frontline workers during the coronavirus crisis
Carabao energy drink

PMP energy rolls out

Carabao is rolling out a new price-marked can this month across its energy range
Stella Artois and Budweiser alcohol-free beers

Booze-free beers

Budweiser Brewing Group has extended its alcohol-free range with the roll out of two new brews
AG Barr has revived its Irn-Bru Gets You Through campaign during the lockdown.

Get through with a Bru

Brand brings back campaign for COVID
Screenshot from Yazoo advert

A televsion shake up

Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
A display of soft drinks in a supermarket

A category adapting to coronavirus

The coronavirus crisis has affected soft drink shopping behaviour according to Bestway Wholesale
Tic Tac Coca Cola

Collaborating with cola

Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
anthony-joshua-lucozade

Campaign is fit for purpose

Lucozade has launched a new initiative aimed at supporting fitness coaches, instructors and personal trainers by incentivising them to “help the nation stay active” during the coronavirus outbreak
Rubicon-campaign

Big spend on fruity soft drink

AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign
mixed-soft-drink-bottles

Energy without sugar

Value and volume growth hasn’t bred complacency as energy brands continue to invest in low and no sugar