DEMAND for low-calorie soft drinks has seen Sunny D add two new low-calorie no added sugar variants to its range.
FLAVOURED water brand Perfectly Clear has been given a new look and is being promoted by a digital media campaign.
Fizz and flavours performing well
FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side
DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same
The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks
Busy consumers want taste and convenience
Cawston Press says it is bucking current soft drink reformulation trends by using only pressed fruit juice to sweeten its sparkling drinks.
THE use of natural sweetener stevia in the new recipe for Capri-Sun has reduced the sugar content of its original range by 50%
To meet growing demand for exciting and challenging tastes, Bottlegreen are launching two new delicious flavours
DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table
TROPICAL soft drink brand Rio has been racing ahead with its sponsorship of British Touring Car Championship (BTCC) driver Bobby Thompson.
DEMAND for healthier options in the soft drinks chiller has seen Barr Soft Drinks bring some new flavours to the table.
Barr identifies six specific shopper needs that it says cover all the major consumption occasions to help retailers organise the chiller
COCA-Cola is highlighting its heritage and the continuity of its formula in its latest advertising campaign.
Consumers encouraged to reach goals