Saturday, August 24, 2019
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franklin-and-sons-new-flavours

A canny move for Franklin

In a bid to meet the demands of shoppers looking for refreshment on the go, Franklin & Sons has launched a new can format .
Barrs Irn Bru

Soft and Scottish

SCOTTISH shoppers love local and they’re loyal to the brands from home. That’s the view of Adrian Troy, marketing director at AG Barr.
shloer-new-packaging

Big spending on soft drinks

SHS Drinks announces seven-figure investment in new Shloer campaign .

Unit growth is crucial for the future

The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
premium-soft-drinks-rise

Alcohol decline is fine for soft

Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
san-pellegrino-new-flavours

New flavours get fizzical

S.Pellegrino has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range .
Coscutter-Kelty-cropped-horiz-FTG-sandwiches-chilled-area

Bundling up gets results

Meal deals are well worth mulling over
Ribena-Blackcurrant-Artistry

Berries burst onto the TV

Ribena has returned to the small screen as part of a new £6.2m marketing campaign to support its new blackcurrant water brand: Ribena Frusion
irn-bru-screw-ad

Big spend for summer Bru

Scottish shoppers have been invited to ‘Get some Irn in You’ as part of the latest campaign for Irn-Bru
multipack-of-red-bull-cans

Even more energy with a multipack

To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack
bottles-of-still-water

Tap into the opportunity

Bottled water has continued to grow but retailers could do more
soft-drinks

Capri-Sun campaign focuses on new recipe

The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
bottles-of-soft-drinks

A category in great shape

Positive figures for soft drinks
londis-solo-soft-take-home

How to sell soft drinks in style

Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
radnor-hill-bottles

A fresh take on energy drinks

Radnor Hills is naturally boosted with seven B vitamins, which help the body to release energy, and 70mg of natural caffeine – around the same kick as a cup of coffee
aqua-libra-cans

Adding a bit of sparkle

Sparkling water brand Aqua Libra has been given a makeover in time for the summer