Saturday, August 24, 2019
- Advertisement -

A canny move for Franklin

In a bid to meet the demands of shoppers looking for refreshment on the go, Franklin & Sons has launched a new can format .
Barrs Irn Bru

Soft and Scottish

SCOTTISH shoppers love local and they’re loyal to the brands from home. That’s the view of Adrian Troy, marketing director at AG Barr.

Big spending on soft drinks

SHS Drinks announces seven-figure investment in new Shloer campaign .

Unit growth is crucial for the future

The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .

Alcohol decline is fine for soft

Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .

New flavours get fizzical

S.Pellegrino has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range .

Bundling up gets results

Meal deals are well worth mulling over

Berries burst onto the TV

Ribena has returned to the small screen as part of a new £6.2m marketing campaign to support its new blackcurrant water brand: Ribena Frusion

Big spend for summer Bru

Scottish shoppers have been invited to ‘Get some Irn in You’ as part of the latest campaign for Irn-Bru

Even more energy with a multipack

To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack

Tap into the opportunity

Bottled water has continued to grow but retailers could do more

Capri-Sun campaign focuses on new recipe

The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK

A category in great shape

Positive figures for soft drinks

How to sell soft drinks in style

Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category

A fresh take on energy drinks

Radnor Hills is naturally boosted with seven B vitamins, which help the body to release energy, and 70mg of natural caffeine – around the same kick as a cup of coffee

Adding a bit of sparkle

Sparkling water brand Aqua Libra has been given a makeover in time for the summer