In a bid to meet the demands of shoppers looking for refreshment on the go, Franklin & Sons has launched a new can format .
SCOTTISH shoppers love local and they’re loyal to the brands from home. That’s the view of Adrian Troy, marketing director at AG Barr.
SHS Drinks announces seven-figure investment in new Shloer campaign .
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
S.Pellegrino has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range .
Meal deals are well worth mulling over
Ribena has returned to the small screen as part of a new £6.2m marketing campaign to support its new blackcurrant water brand: Ribena Frusion
Scottish shoppers have been invited to ‘Get some Irn in You’ as part of the latest campaign for Irn-Bru
To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack
Bottled water has continued to grow but retailers could do more
The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
Positive figures for soft drinks
Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
Radnor Hills is naturally boosted with seven B vitamins, which help the body to release energy, and 70mg of natural caffeine – around the same kick as a cup of coffee
Sparkling water brand Aqua Libra has been given a makeover in time for the summer