Scottish Grocer & Convenience Retailer

Soft drinks

It’s sugar free for Sunny D

DEMAND for low-calorie soft drinks has seen Sunny D add two new low-calorie no added sugar variants to its range.

Making it clear

FLAVOURED water brand Perfectly Clear has been given a new look and is being promoted by a digital media campaign.

Water sales are swelling

Fizz and flavours performing well

Encouraging the kids to do their own thing

FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side

Meeting the tax with innovation

DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same …

Generation Z have their say

The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks

Merchandise for success

Busy consumers want taste and

Pressing ahead with fruit sweetened drinks

Cawston Press says it is bucking current soft drink reformulation trends by using only pressed fruit juice to sweeten its sparkling drinks.

Naturally reducing the sugar

THE use of natural sweetener stevia in the new recipe for Capri-Sun has reduced the sugar content of its original range by 50%

Bottlegreen to launch two new flavours this summer

To meet growing demand for exciting and challenging tastes, Bottlegreen are launching two new delicious flavours

Trending energy

DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table

Full throttle start to 2018 campaign

TROPICAL soft drink brand Rio has been racing ahead with its sponsorship of British Touring Car Championship (BTCC) driver Bobby Thompson.

Botanical waters spring into store

DEMAND for healthier options in the soft drinks chiller has seen Barr Soft Drinks bring some new flavours to the table.

A new vision for soft sales

Barr identifies six specific shopper needs that it says cover all the major consumption occasions to help retailers organise the chiller

Back in the day

COCA-Cola is highlighting its heritage and the continuity of its formula in its latest advertising campaign.

Big moments put on bottle

Consumers encouraged to reach goals