Litre option for low-sugar juice line
Juice and juice drinks supplier Refresco Gerber has been stressing the work it has been carrying out recently in reducing sugar content and calorie counts...
Shot brand set to turn up heat
Versatiliy is vital when stocking spirits as the way younger adults choose their drinks is very different from their parents’ habits and even more mature...
Sourz range heads over the rainbow
FLAVOURED shot Sourz has added a new variety to its range.
Sourz Rainbow Ice is a combination of raspberry, orange and lime.
Marketing controller Emma Heath...
Looking rosy
BLENDED especially for the summer, J2O Garden Rose is only available until August.
Britvic marketing director Jonathan Gartward said: “We’ve found limited editions can attract...
Cutting down
Juice and juice drinks, a major part of any summer drinks portfolio, have been busy developing lower-sugar products
Healthy eating and drinking is a hot topic...
Clear option for the Captain
As one of its major launches in Britain in the run up to summer 2015, Diageo has entered the white rum category with Captain...
Doing the global dew
MOUNTAIN Dew, the citrus drink marketed in the UK by Britvic, aims to spark interest with a sports-linked film that kicks off its new...
A thank you for the music
Brothers Cider is celebrating its 20th anniversary by adding a twist to one of its existing flavours and launching a brand new one.
The company...
Let it be chilled
June and July are the biggest-selling summer months for beer and cider according to Budweiser and Stella Artois brand owner ABI and it claims the...
Energy giant adds PMPs
Lucozade summer price-marks push runs across more lines
Soft drinks firm Lucozade Ribena Suntory has spent the spring launching new products and developing new activity designed...
Lucozade summer price-marks push runs across more lines
SUMMER 2015 could be a season of new-look cocktails for stores and shoppers alike as cocktail ingredients brand Funkin introduces new packaging across its...
Is summer a time to turn the light on?
WILL the summer be good for a lighter form of energy?
Earlier this year soft drinks firm AG Barr introduced what it sees as an...
A dash of Spain for the barbie
The trend for drinking at home has extended beyond a glass of wine or a bottle of beer to encompass the cocktail, claims one...
Hot sales with rosé
Wines and spirits giant Pernod Ricard UK reckons retailers could make the most of summer alcohol sales opportunities this year by highlighting seasonal events and...
Close to the door
Bottled water is a drinks category that sees major increases in sales in hot summer weather.
But even if the weather isn’t scorching, good positioning in...
Guinning for gold
AHEAD of summer, Guinness, the Diageo-owned Irish beer brand famous for its dark black stout, branched out with the launch of Guinness Golden Ale.
The...
