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Wednesday, January 20, 2021
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Ginger Grouse and Jim Beam Lime Splash, two ready-to-drink mixes designed to appeal to younger consumers.

Long tall profits – Maxxium UK

LONG, refreshing alcoholic drinks, versatile spirits and innovative ready-to-drink mixes are the keys to summer stocking according to premium spirits distributor Maxxium UK. And,...
Barr has an Irn-Bru promotion, called Bru-Skies, and two new sour flavours of Rockstar – designed to push summer sales.

Scots avoid a wet loss – AG Barr

WIND, rain, grey skies ... nothing keeps Scots from their soft drinks, especially if they are bright orange and made from girders. AG Barr reported...
Strongbow Dark Fruit, an ‘everyday’ cider to appeal to modern flavoured cider drinkers. Wim Wenders directs for Stella Artois Cidre.

Apples are not the only fruit

MODERN flavoured ciders are attracting new customers to a traditional summer drink. They have grown 131% in the off-trade over the last year according to...
The summer months present major opportunities to boost soft drinks sales. But for c-stores, many of whom excel in providing drinks for immediate consumption, having chilled, merchandised and back-up stock will be vital.

Cool liquid assets – Planning for heat

The summer of 2013 won’t have a Euro championship, a London Olympics and Paralympics, or a Diamond Jubilee to encourage the party spirit. But...
RIBENA, a blackcurrant drink for 70 years, has gone tropical. With the exotic flavour sector growing at 20%, maker GlaxoSmithKline (GSK)introduced Mango and Lime and Pineapple and Passion Fruit in a 500ml ready-to-drink bottle earlier this year.

Move over blackcurrants

RIBENA, a blackcurrant drink for 70 years, has gone tropical. With the exotic flavour sector growing at 20%, maker GlaxoSmithKline (GSK)introduced Mango and Lime...
ROBINSONS, the UK’s favourite squash brand, according to Nielson Scantrack, has a new TV advert for 2013

Boys’ own story for squash ad

ROBINSONS, the UK’s favourite squash brand, according to Nielson Scantrack, has a new TV advert for 2013. On screens until September, it focuses on...
Energy and functional drinks, such as market leader Red Bull, continue to boldly grow where others don’t. But summer is likely to be big this year for premixes and a hot summer will almost certainly mean significant increases in sales of bottled water and adult soft drinks.

Who will be in the mix? Summer drinks preview

HOW should retailers approach summer drinks in the Scotland of 2013? Well, it’s probably important to use last year’s poor summer weather as an...
Swedish cider brand Rekorderlig

Flavours bring cider new summer fans

SUMMERTIME and the drinking is easy ... or at least it should be for flavoured cider in the off-trade. While total volume sales of cider...
RESPONSIBLE, health-conscious consumers who are looking for a low-calorie glass are the target customers for Eisberg alcohol-free wine.

Low calorie tipple for the responsible drinker

RESPONSIBLE, health-conscious consumers who are looking for a low-calorie glass are the target customers for Eisberg alcohol-free wine. Fran Draper, brand consultant at Eisberg said:...
CCE’s 1.75l bottle, designed specifically for c-stores, comes in a distinctive curved bottle that echoes the shape of Coke’s classic glass bottle. Schweppes Summer Punch is designed for adults looking for a refreshing, fruity summer thirst-quencher.

Hydration nation – Coca-Cola Enterprises

IT’S thirsty work getting through the summer. Kantar Worldpanel figures show that, throughout the season, shoppers make 8.4m trips across the soft drinks category....
COCONUT water’s hydrating properties make it a perfect drink for active types during summer, according to American brand Zico.

Active types the target

COCONUT water’s hydrating properties make it a perfect drink for active types during summer, according to American brand Zico. Manager Shane Angus, launching the brand’s...
SCOTTISH produce specialist Scotty Brand is welcoming summer with new soft fruits and salad leaves. The strawberries, from Bruce Farm in Ayrshire, will arrive in stores this month, with the raspberries joining them in July.

Salad days for Scotty Brand

SCOTTISH produce specialist Scotty Brand is welcoming summer with new soft fruits and salad leaves. The strawberries, from Bruce Farm in Ayrshire, will arrive...
Britvic’s new-for-summer kid on the block, J2O Pear Gold, is backed by a big marketing campaign in support of the brand. Low-calorie cola Pepsi Max is growing sales year on year.

Keep it cool keep it seen

Summer boost means it’s even more important to get merchandising bang on says soft drinks giant WHEN it comes to predicting the summer weather in...
Magners Cider

Fruitful time for cider – C&C brands

CIDER is a summer drink; right? In some cases. Some 41% of beer and traditional cider is sold between May and October, while the...
Highland Spring bottled water

Avoid water shortages

STOCK up for the season is the message from Highland Spring. Last summer, which was hardly tropical, plain water sales increased by 52% according...

Wall’s aims for a sunny side up

WALL’S aims to make its thick pork sausages a barbecue must with a three-month promotion giving customers the chance to win cash by predicting...