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Thursday, April 2, 2020
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Swizzels trick or sweet

Frighteningly good sweets

Swizzels is prepared for a spooktacular Halloween 2019.
Perfetti Van Melle confectionery

Casting a spell this Halloween

Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
Mondelez halloween sweets

Spooktaculary seasonal

Mondelez has unveiled its seasonal lineup for Halloween 2019, with options for chocolate lovers and confectionery fans alike.

Baking up a spooky treat

Dr Oetker eyes Halloween sales .

Variety key to success

OFFERING as wide a range of products as possible is the best way to make a success of Halloween, according to the owner of Fruittella and Chupa Chups .

Turn to the dark side

Returning for the fourth year running, spooky seasonal confectionery SKU Skittles Darkside is back on shelves in time for Halloween .

Scary cake range returns for 2018

Premier Foods is focusing heavily on Halloween this year, with a range of cake products targeted at the occasion .

Sweet treats for Halloween

Swizzels has a range of Halloween-related products that it hopes will help the brand build on the 5% growth in total sugar sales that it saw last Halloween .

Appealing to Hallowteens

Engaging with younger generations is crucial during Halloween, says CCEP

Pulling out a bag of tricks

Retailers put weight behind Halloween .

Snack packs win the day

Halloween presents a particularly strong sales opportunity, with consumers happy to dig into their pockets for a sweet treat .

The doctor’s creations

HALLOWEEN means happy days for home baking sales according to Dr. Oetker.

The monster pack

Tapping into the sharing bag trend, Kinder has launched monster versions of its Kinder Choco-Bons.

A real treat for retailers

A number of confectionery firms have highlighted the growth enjoyed by the category over the last few years as evidence that retailers who do not get into the spooky spirit of things could be missing out.

Screaming onto shelf

COCA-Cola European partners (CCEP) has announced it will embark on its biggest-ever Halloween campaign for Fanta, rolling out limited-edition packs and spending big on marketing activities.

Frightfully fun sized

Wrigley rolls out more seasonal confectionery.