Swizzels is prepared for a spooktacular Halloween 2019.
Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
Mondelez has unveiled its seasonal lineup for Halloween 2019, with options for chocolate lovers and confectionery fans alike.
Dr Oetker eyes Halloween sales .
OFFERING as wide a range of products as possible is the best way to make a success of Halloween, according to the owner of Fruittella and Chupa Chups .
Returning for the fourth year running, spooky seasonal confectionery SKU Skittles Darkside is back on shelves in time for Halloween .
Premier Foods is focusing heavily on Halloween this year, with a range of cake products targeted at the occasion .
Swizzels has a range of Halloween-related products that it hopes will help the brand build on the 5% growth in total sugar sales that it saw last Halloween .
Engaging with younger generations is crucial during Halloween, says CCEP
Retailers put weight behind Halloween .
Halloween presents a particularly strong sales opportunity, with consumers happy to dig into their pockets for a sweet treat .
HALLOWEEN means happy days for home baking sales according to Dr. Oetker.
Tapping into the sharing bag trend, Kinder has launched monster versions of its Kinder Choco-Bons.
A number of confectionery firms have highlighted the growth enjoyed by the category over the last few years as evidence that retailers who do not get into the spooky spirit of things could be missing out.
COCA-Cola European partners (CCEP) has announced it will embark on its biggest-ever Halloween campaign for Fanta, rolling out limited-edition packs and spending big on marketing activities.
Wrigley rolls out more seasonal confectionery.