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Saturday, November 28, 2020
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Yazoo Choc Caramel 400ml PMP

Indulgence that is still affordable

FLAVOURED Milk brand Yazoo has bolstered its PMP range with the launch of a new limited edition flavour.
The Boost energy drink range in PMP format 49p

A price mark for everything

Energy drink brand puts its weight behind PMPs  ENERGY is a hugely impulsive category, making PMPs vital to success in the chiller. That’s the view of...

Win-win with PMP

The benefits of PMPs to consumers is obvious, but some retailers have questioned if the same advantages apply to them

PMPs key in convenience

Soft drink shoppers will look for PMP

KP Snacks push PMP packs

KP Snacks has been hitting the mark with its PMP portfolio, highlighting figures which show 57% of shoppers want to see the format in the crisp category

PMPs key in c-stores

Price-marked packs are a key driver of impulse sales in convenience, according to Burton’s Biscuit Company

Free from meat but full of profit

Quorn widening appeal with PMPs

Chance for stores to snap up a prize

Boost launches 12 for price of 10 promo alongside one litre for £1 PMP release running through April

The price is right with PMP

Consumers welcome value for money

Hitting the mark with can promo

Soft drinks giant Britvic has introduced a new price-marked mix and match promotion aimed at driving incremental sales of 330ml carbonates

Marked for sales

With consumers increasingly looking for value PMPs are found in more aisles.
PMP products

Catching the eye for value

PMPs save time for retailers
Levi Roots bottles

Making a mark on the shelf

WHILE retailers need to keep an eye on profit margins, a PMP will help to increase impulse purchases, encourage repeat custom and ultimately drive stock through more quickly.

Priced for convenience

OATCAKE brand Nairn’s has introduced price-marked packs specially for c-stores.

Retailers influence new price

FEEDBACK from retailers convinced P&G that it should put its best selling Flash SKU in a PMP, the firm said.

Bullish figures

PRICE-marked soft drinks are delivering 26% more value than plain packs according to Red Bull.