FLAVOURED Milk brand Yazoo has bolstered its PMP range with the launch of a new limited edition flavour.
Energy drink brand puts its weight behind PMPs ENERGY is a hugely impulsive category, making PMPs vital to success in the chiller. That’s the view of...
The benefits of PMPs to consumers is obvious, but some retailers have questioned if the same advantages apply to them
Soft drink shoppers will look for PMP
KP Snacks has been hitting the mark with its PMP portfolio, highlighting figures which show 57% of shoppers want to see the format in the crisp category
Price-marked packs are a key driver of impulse sales in convenience, according to Burton’s Biscuit Company
Quorn widening appeal with PMPs
Boost launches 12 for price of 10 promo alongside one litre for £1 PMP release running through April
Consumers welcome value for money
Soft drinks giant Britvic has introduced a new price-marked mix and match promotion aimed at driving incremental sales of 330ml carbonates
With consumers increasingly looking for value PMPs are found in more aisles.
PMPs save time for retailers
WHILE retailers need to keep an eye on profit margins, a PMP will help to increase impulse purchases, encourage repeat custom and ultimately drive stock through more quickly.
OATCAKE brand Nairn’s has introduced price-marked packs specially for c-stores.
FEEDBACK from retailers convinced P&G that it should put its best selling Flash SKU in a PMP, the firm said.
PRICE-marked soft drinks are delivering 26% more value than plain packs according to Red Bull.