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Tuesday, March 24, 2020
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Finding flavour

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The recent TV campaign from Lees of Scotland underlined its focus on the family sharing occasion. The firm advises retailers to make the most of the big night in with multibuy offers of sharing products to make purchase decisions easy.

Promotions that land on couches

Shout about offers and show value
J2O-Mojo-Campaign

Juice gets the Mojo working

ADULT soft drink J2O has created a cockney alpaca character called Mojo to spearhead its latest marketing campaign
oasis-ad-bottle

Sharing a laugh in refreshing new ad

FRUIT flavoured still drink Oasis is using parody to introduce a light-hearted element to its latest advertising campaign
L_Hoopers

Recreating a night out

THE choice between a night out and a night in is often decided on cost and Global Brands has suggested retailers can improve their off-sales performance by catering to the big night in
KP Snacks has introduced new products to meet demand for variety and Seabrook has added a healthy choice it hopes will resonate with older snackers.

Summing up home choice

Figures reveal potential of snacks
Curly-Wurly-Squirlies

Display a huge deal for BNI

SNACKING in the evening is a ten-figure business in Britain, according to confectionery giant Mondelez
Skittles-Fruit-Sharing-Bag

Show it to sell it

BIG night in shoppers are impulsive, so if retailers want to extract as much basket spend as possible from these customers then visibility needs to be a key consideration

RTDs in a mix up

MIXING up the RTD category, WKD brand owner SHS Drinks has launched a new range of canned cocktails

Big birthday for Swizzels

90 years of confectionery success

Ale is right at home

MCEWAN’S brand owner Marstons reckons its brand is in the good shape to make the most of the big night in opportunity following an overhaul of the Scottish heritage brand
Quorn tikka masala

Big investment aims to boost meat free

Quorn committed to spending millions on marketing in 2018 as more and more consumers pick up meat free
Mccains

The call to adventure

CHIP firm McCain is using its latest on-pack promotion to help families enjoy activities together.

Convenience on the menu

THE importance of convenience to the big night in cannot be understated, according to Symingtons
Guinness

Guinness gets crafty

RESPONDING to the ongoing demand for craft beers, Guinness has added two new products to its portfolio.
Estrella

Star turn for beer brand

CATALAN lager brand Estrella Damm has launched its 2018 marketing campaign by bringing a bit of Game of Thrones magic to the shores of the Mediterranean.