More than half of shoppers want to see PMPs when they’re hunting for a snack
CONFECTIONERY brands have been putting their weight behind price-marked packs
Red Bull show that PMPs are driving growth by 6% in the UK, delivering value for retailers as they face rising costs
Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format
Burton’s Biscuit Company has been tapping into the demand for PMPs by offering a wide range across leading brands including Maryland Cookies and Wagon Wheels
Retailer input has been informing the PMP strategy at KP Snacks. The firm has been inviting feedback from retailer members of its SnackPartners Ambassadors Forum.
Global Brands has grown its portfolio of PMPs in recent months to leverage the benefits of price-marked packaging
CCEP launches on-pack football promotion .
Stormzy has joined forces with Coca-Cola European Partners for a new brand partnership with Relentless .
Lucozade Energy is the subject of a new dedicated £2m marketing campaign .
Firm launches Venom RTD cans .
Quintessential Brands has given its Greenall’s RTD range a colourful packaging revamp in time for the summer .
In a bid to convey the message that Kronenbourg is ‘Le Taste Supreme of the entire universe’, the French lager brand is sending Eric Cantona into space .
Heineken cuts the sugar in its range .
Premium cider brand Westons is making its first foray into the off trade .
Retailers can target impulsive socialising .