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Wednesday, February 19, 2020
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Hitting the mark in convenience

More than half of shoppers want to see PMPs when they’re hunting for a snack

Value driving impulse sales

CONFECTIONERY brands have been putting their weight behind price-marked packs
Red Bull price marked packs

PMPs pushing energy higher

Red Bull show that PMPs are driving growth by 6% in the UK, delivering value for retailers as they face rising costs
Lucozade Energy Watermelon & Strawberry Cooler

Lucozade Ribena Suntory Encouraging NPD trial

Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format
Burtons Biscuit Company Wagon Wheels and Maryland Cookies

Burton’s Biscuits are hitting the mark

Burton’s Biscuit Company has been tapping into the demand for PMPs by offering a wide range across leading brands including Maryland Cookies and Wagon Wheels
Nik Naks Nice 'n' Spicy £1 price marked packs

Forum informs KP Snacks’ PMP choices

Retailer input has been informing the PMP strategy at KP Snacks. The firm has been inviting feedback from retailer members of its SnackPartners Ambassadors Forum.
Global Brands price marked pack products

Global Brands sees value in off sales PMPs

Global Brands has grown its portfolio of PMPs in recent months to leverage the benefits of price-marked packaging

A big campaign for the beautiful game

CCEP launches on-pack football promotion .

Stormzy fills his boots with Relentless

Stormzy has joined forces with Coca-Cola European Partners for a new brand partnership with Relentless .

An injection of cash for Lucozade

Lucozade Energy is the subject of a new dedicated £2m marketing campaign .

WKD is ready to bite back

Firm launches Venom RTD cans .

Shining bright on the shelf

Quintessential Brands has given its Greenall’s RTD range a colourful packaging revamp in time for the summer .

Out of this world

In a bid to convey the message that Kronenbourg is ‘Le Taste Supreme of the entire universe’, the French lager brand is sending Eric Cantona into space .

Lightening the cider market

Heineken cuts the sugar in its range .

A premium big night in

Premium cider brand Westons is making its first foray into the off trade .

C-stores thrive on last minute

Retailers can target impulsive socialising .

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