PMPs pushing energy higher
Red Bull show that PMPs are driving growth by 6% in the UK, delivering value for retailers as they face rising costs
Lucozade Ribena Suntory Encouraging NPD trial
Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format
Burton’s Biscuits are hitting the mark
Burton’s Biscuit Company has been tapping into the demand for PMPs by offering a wide range across leading brands including Maryland Cookies and Wagon Wheels
Forum informs KP Snacks’ PMP choices
Retailer input has been informing the PMP strategy at KP Snacks. The firm has been inviting feedback from retailer members of its SnackPartners Ambassadors Forum.
Global Brands sees value in off sales PMPs
Global Brands has grown its portfolio of PMPs in recent months to leverage the benefits of price-marked packaging
A big campaign for the beautiful game
CCEP launches on-pack football promotion .
Stormzy fills his boots with Relentless
Stormzy has joined forces with Coca-Cola European Partners for a new brand partnership with Relentless .
An injection of cash for Lucozade
Lucozade Energy is the subject of a new dedicated £2m marketing campaign .
WKD is ready to bite back
Firm launches Venom RTD cans .
Shining bright on the shelf
Quintessential Brands has given its Greenall’s RTD range a colourful packaging revamp in time for the summer .
Out of this world
In a bid to convey the message that Kronenbourg is ‘Le Taste Supreme of the entire universe’, the French lager brand is sending Eric Cantona into space .
Lightening the cider market
Heineken cuts the sugar in its range .
A premium big night in
Premium cider brand Westons is making its first foray into the off trade .
C-stores thrive on last minute
Retailers can target impulsive socialising .
Emphasising alcohol free
Alcohol-free wine brand Eisberg has redesigned its bottle to highlight its 0.0% alcohol credentials .
New wine is rumbelievable
Accolade Wines has just launched its second Fusion drink .
