Call of Dew-ty
Mountain Dew has struck a deal with video game giant Activision to run an on-pack Call of Duty promotion
Exclusive to convenience
Burton's Biscuit Company has expanded its Maryland range with the launch of a new PMP exclusive to the convenience channel.
Value is critical to consumers
PMPs thrive in times of uncertainty
Marking down drinks
Suntory Beverage & Food (formerly Lucozade Ribena Suntory) has reduced the price-point across a number of popular PMPs.
Three more join the one pound range
KP Snacks expands its price-marked offer
Pack proclaims snacks sin free
Range revamp for Metcalfe’s packs
Staying home is big business
Brands weigh in on lockdown trends and their effects on the big night in
Slashing prices
CCEP has reduced RRPs across take-home PMPs
PMP energy rolls out
Carabao is rolling out a new price-marked can this month across its energy range
Promotion delivered
JAGERMEISTER has expanded its partnership with Deliveroo through July.
Snacking with some Thai flavour
INTERNATIONAL inspiration is at the heart of the latest NPD roll out from Kettle Chips.
Adapting to a new normal
LOCKDOWN has led to some big changes in the way consumers live their lives and its ramifications are being felt across the off trade.
Consumers turn to home deliveries
ONE in eight UK adults have reported getting delivery from a restaurant or takeaway either for the first time, or more often than usual during the COVID-19 pandemic.
A big prize for football fans
MONDELEZ brands Cadbury and Maynards Bassetts will join forces this summer for the launch of a new football-focused campaign.
It’s time for premium wine
BEER, wine and spirits are experiencing value sales growth at present as consumers treat themselves to quality tipples.
Cocktails in the living room
WITH consumers confined to their homes, the big night in is booming.
From digital pub quizzes to box set binges, Scottish shoppers have turned Friday night into a living room occasion.
