With consumers increasingly looking for value PMPs are found in more aisles.
PMPs save time for retailers
WHILE retailers need to keep an eye on profit margins, a PMP will help to increase impulse purchases, encourage repeat custom and ultimately drive stock …
OATCAKE brand Nairn’s has introduced price-marked packs specially for c-stores.
FEEDBACK from retailers convinced P&G that it should put its best selling Flash SKU in a PMP, the firm said.
PRICE-marked soft drinks are delivering 26% more value than plain packs according to Red Bull.
MARS Chocolate Drinks and Treats has introduced PMPs for its Mars, Galaxy, Milky Way, Bounty, Mars Caramel and Maltesers drinks.
New products and established favourites are among the biscuits showing prices on pack.
50% of shoppers feel PMPs reassure them they are getting the best value for money and subsequently stimulate purchases.
Scottish Grocer spoke to drinks firms to see how price-marked-packs can affect sales.
See sales soar with price-marked
GREEN Tea could be a big hit for convenience according to Tetley, with the firm pointing to its £1.49 PMP
PMPs a winner with customers seeking quality at a fair price READING any news around the economy or Brexit is rarely a cheery affair – regardless of …
Firms reckon PMPs can push
WRIGLEY has expanded its Extra sugarfree gum range with the roll out of a new £2
SEABROOK Crisps has been beefing up its PMPs range with the roll-out of new packaging for the