Young adult brands
Millenials want it in an instant
BECAUSE they live and breathe social media, young adults demand instant gratification, says Mike Benton, head of snacking at Symington’s, the company behind …
Light beer shows it has bottle
RESPONDING to research that revealed that 43% of UK beer drinkers only drink bottled beer, AB InBev has unveiled a bottle format for Bud Light
Irish cider goes global
BRITISH festivals will have a distinct flavour of Magners Irish Cider this summer after the brand signed a partnership agreement with media and entertainment …
Rolling in raspberry clouds
CIDER brand Westons has extended its Rosie’s Pig range with the addition of a Raspberry Roller flavour
Pots going tomatoey
POT Noodle has added a Tomatoey Mozzarella variety to its Pot Pasta range
Rustling up a breakfast
MICROWAVE snack brand Rustlers is rolling out its new All Day Breakfast Sausage Muffin from this
Tropical fruit for students
SHS Drinks extends RTD range with launch of WKD Mango Crush
Study up on latest flavours
RTDs are becoming increasingly popular with young adults and are now worth £225m in the off-trade, says Global Brands. The company owns a full portfolio of …
Committed to 100% growth
Going gourmet in pursuit of 2020 target MICROWAVABLE food-to-go burger brand Rustlers has reinforced its commitment to doubling sales in convenience by 2020 …
Veg options offer opportunities
Retailers looking to snap up food-to-go sales from young adult consumers would be wise to consider vegetarian options, Adelie Foods has suggested, highlighting …
Take two with tequila
BREWING giant Heineken UK has extended its range of spirit-flavoured beers with the introduction of Desperados Dos – a higher ABV beer built for late night …
Searching for an edge
Brands adapt to meet the needs of a changing youth culture YOUNG adults today are arguably one of the most diverse consumer groups imaginable. With everything …
Quick and easy keeps students happy
QUICK cook times and competitive pricing are important to 18-25 year old shoppers and Kepak says that is making its Rustlers brand the UK’s number one …
Water showing bottle
YOUNG adults have three main reasons to purchase soft drinks according to AG Barr: refreshment, served by colas, lemonades and flavoured carbonates; demand …
New look for new drinkers
Market leader rings the changes and seeks another million RTD fans CELEBRATING its 20th birthday, WKD has taken on a new look to welcome a new generation of …
Ready to soar?
IF there’s one drinks category that could be thought of as appealing specially to young adults it’s probably ready-to-drink (RTD) products. But we can see …
