Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
Young adults on a limited budget can be keen bargain hunters when purchasing fuel for studying – or partying .
Global Brands' brightly patterned designs are to encourage consumers to share pictures of their drink on social media .
Young adults “love” convenience, according to snack brand Symington’s .
Appealing to a health conscious youth .
BECAUSE they live and breathe social media, young adults demand instant gratification, says Mike Benton, head of snacking at Symington’s, the company behind Mug Shot, Naked Noodle and Naked Rice
RESPONDING to research that revealed that 43% of UK beer drinkers only drink bottled beer, AB InBev has unveiled a bottle format for Bud Light
BRITISH festivals will have a distinct flavour of Magners Irish Cider this summer after the brand signed a partnership agreement with media and entertainment firm Global
CIDER brand Westons has extended its Rosie’s Pig range with the addition of a Raspberry Roller flavour
POT Noodle has added a Tomatoey Mozzarella variety to its Pot Pasta range
MICROWAVE snack brand Rustlers is rolling out its new All Day Breakfast Sausage Muffin from this month
SHS Drinks extends RTD range with launch of WKD Mango Crush
RTDs are becoming increasingly popular with young adults and are now worth £225m in the off-trade, says Global Brands. The company owns a full portfolio...
Going gourmet in pursuit of 2020 target MICROWAVABLE food-to-go burger brand Rustlers has reinforced its commitment to doubling sales in convenience by 2020 with the...
Retailers looking to snap up food-to-go sales from young adult consumers would be wise to consider vegetarian options, Adelie Foods has suggested, highlighting Vegetarian...
BREWING giant Heineken UK has extended its range of spirit-flavoured beers with the introduction of Desperados Dos – a higher ABV beer built for...