Marked bottles boosting sales
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
Student scran
Young adults on a limited budget can be keen bargain hunters when purchasing fuel for studying – or partying .
Share in social media success
Global Brands' brightly patterned designs are to encourage consumers to share pictures of their drink on social media .
Quick and easy for the youth
Young adults “love” convenience, according to snack brand Symington’s .
Understanding changing tastes
Appealing to a health conscious youth .
Millenials want it in an instant
BECAUSE they live and breathe social media, young adults demand instant gratification, says Mike Benton, head of snacking at Symington’s, the company behind Mug Shot, Naked Noodle and Naked Rice
Light beer shows it has bottle
RESPONDING to research that revealed that 43% of UK beer drinkers only drink bottled beer, AB InBev has unveiled a bottle format for Bud Light
Irish cider goes global
BRITISH festivals will have a distinct flavour of Magners Irish Cider this summer after the brand signed a partnership agreement with media and entertainment firm Global
Rolling in raspberry clouds
CIDER brand Westons has extended its Rosie’s Pig range with the addition of a Raspberry Roller flavour
Pots going tomatoey
POT Noodle has added a Tomatoey Mozzarella variety to its Pot Pasta range
Rustling up a breakfast
MICROWAVE snack brand Rustlers is rolling out its new All Day Breakfast Sausage Muffin from this month
Tropical fruit for students
SHS Drinks extends RTD range with launch of WKD Mango Crush
Study up on latest flavours
RTDs are becoming increasingly popular with young adults and are now worth £225m in the off-trade, says Global Brands.
The company owns a full portfolio...
Committed to 100% growth
Going gourmet in pursuit of 2020 target
MICROWAVABLE food-to-go burger brand Rustlers has reinforced its commitment to doubling sales in convenience by 2020 with the...
Veg options offer opportunities
Retailers looking to snap up food-to-go sales from young adult consumers would be wise to consider vegetarian options, Adelie Foods has suggested, highlighting Vegetarian...
Take two with tequila
BREWING giant Heineken UK has extended its range of spirit-flavoured beers with the introduction of Desperados Dos – a higher ABV beer built for...
