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Tuesday, February 23, 2021
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Sponsorship kicks off

Loch Lomond Whiskies has entered into a new global partnership and sponsorship agreement with PRO14 Rugby

Talisker support for seas

Islay single malt Talisker has joined forces with marine environmental organisation Parley for the Oceans

C-stores can win with Burns Night

Catering to fans of poetry and mashed potatoes alike, Burns Night offers retailers a welcome seasonal opportunity in the wake of Christmas – and 2021 provides some unique opportunities for retailers

Two more Islay malts

Hunter Laing & Co has expanded its Scarabus Islay Single Malt range with the roll out of two new bottlings

Easy supper

Mash Direct is gearing up for Burns Night with the launch of a new range that’s tailor-made for the celebration

Global marketing push for The Glenlivet

The Glenlivet has been reaching out to whisky fans across the world as part of a global marketing campaign for the single malt

Fife focus for Kingsbarns

Family-owned Fife distillery Kingsbarns has unveiled a new whisky – Balcomie

Diageo makes big eco pledge

Spirits giant Diageo has launched a new ten-year sustainability action plan

Grouse ad takes flight

The Famous Grouse has been back on TV screens with a campaign that focuses on occasions and the outdoors

Sweet drams

Glenmorangie is offering whisky fans a sweet treat with its latest launch

Fit for a king

The GlenDronach Distillery has released a limited edition whisky to celebrate the launch of 20th Century Studios film The King’s Man

New look for Loch Lomond

Loch Lomond Whiskies has overhauled the packaging across its single-malt whisky portfolio

Eight drams from Distell

Distell has launched a new limited edition collection from its Scotch whisky portfolio
Tamdhu has launched a whisky podcast during lockdown.

Going digital with a dram

Ian Macleod Distillers has been reaching out to consumers with a new podcast
Annabel Thomas, the chief executive and co-founder of Nc’nean Distillery.

One million for Nc’nean

Scotch whisky distillery Nc’nean has raised more than £1 million through a successful crowdfunding campaign
The Glenlivet TV Advert

Advert pushes the boundaries

The Glenlivet challenges stereotypes