Easy supper
Mash Direct is gearing up for Burns Night with the launch of a new range that’s tailor-made for the celebration
Global marketing push for The Glenlivet
The Glenlivet has been reaching out to whisky fans across the world as part of a global marketing campaign for the single malt
Fife focus for Kingsbarns
Family-owned Fife distillery Kingsbarns has unveiled a new whisky – Balcomie
Diageo makes big eco pledge
Spirits giant Diageo has launched a new ten-year sustainability action plan
Grouse ad takes flight
The Famous Grouse has been back on TV screens with a campaign that focuses on occasions and the outdoors
Rolling out fruity rums
Ian Macleod Distillers has added some fruit flavour to its recently revived Langs Jamaican Rum range
Success for Wooha
Scottish independent brewer Wooha had been celebrating success for its Hop Pinata IPA, which scooped the bronze award at the Scottish Beer Awards 2020
Rum sails back onto television
Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
Legendary venue on the bottle
Manchester Gin has launched a new limited-edition label which pays homage to one of the city’s cultural institutions
Good boy helps good cause
Scottish gin brand Rock Rose is putting its mascot schnauzer on the label of special edition bottles that will raise funds for the Scottish SPCA.
More fizz less guilt
Port Glasgow firm The Start-Up Drinks Lab has launched Kir Refusal, describing it as a guilt-free fizz
Scottish seltzer rolls out
Hard seltzer brand Lilo has launched White Grape & Elderflower and Cranberry & Rosehip flavours, claimed to offer a low calorie less alcoholic alternative for health-conscious consumers
Advertising for more gin growth
Premium gin brand Whitley Neill has launched a new £1.4m advertising campaign for the run up to Christmas
Exclusive to independents
SHS Drinks has brought more fruit flavour to its WKD RTD range with a new SKU exclusive to independent retailers
Mulling things over
Jam Shed has relaunched its mulled wine campaign ahead of the festive season, with recipe neck tags on its Shiraz variant
Classic flavour in a new format
Kopparberg has continued its expansion into the spirits category with the launch of a new flavoured gin