Easy supper

Mash Direct is gearing up for Burns Night with the launch of a new range that’s tailor-made for the celebration

Global marketing push for The Glenlivet

The Glenlivet has been reaching out to whisky fans across the world as part of a global marketing campaign for the single malt

Fife focus for Kingsbarns

Family-owned Fife distillery Kingsbarns has unveiled a new whisky – Balcomie

Diageo makes big eco pledge

Spirits giant Diageo has launched a new ten-year sustainability action plan

Grouse ad takes flight

The Famous Grouse has been back on TV screens with a campaign that focuses on occasions and the outdoors

Rolling out fruity rums

Ian Macleod Distillers has added some fruit flavour to its recently revived Langs Jamaican Rum range
WooHa

Success for Wooha

Scottish independent brewer Wooha had been celebrating success for its Hop Pinata IPA, which scooped the bronze award at the Scottish Beer Awards 2020
Captain Morgan TV advert

Rum sails back onto television

Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
Manchester Gin The Hacienda

Legendary venue on the bottle

Manchester Gin has launched a new limited-edition label which pays homage to one of the city’s cultural institutions
Rock Rose dog mascot

Good boy helps good cause

Scottish gin brand Rock Rose is putting its mascot schnauzer on the label of special edition bottles that will raise funds for the Scottish SPCA.
The Smart Up Drinks Lab bottles

More fizz less guilt

Port Glasgow firm The Start-Up Drinks Lab has launched Kir Refusal, describing it as a guilt-free fizz
Lilo cans

Scottish seltzer rolls out

Hard seltzer brand Lilo has launched White Grape & Elderflower and Cranberry & Rosehip flavours, claimed to offer a low calorie less alcoholic alternative for health-conscious consumers
Whitley Neil gin serve

Advertising for more gin growth

Premium gin brand Whitley Neill has launched a new £1.4m advertising campaign for the run up to Christmas
WKD carton

Exclusive to independents

SHS Drinks has brought more fruit flavour to its WKD RTD range with a new SKU exclusive to independent retailers
Jam Shed mulled wine advert

Mulling things over

Jam Shed has relaunched its mulled wine campaign ahead of the festive season, with recipe neck tags on its Shiraz variant
Kopparberg cocktails

Classic flavour in a new format

Kopparberg has continued its expansion into the spirits category with the launch of a new flavoured gin