Sunday, August 25, 2019
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American whiskey Jack Daniel’s and cola, is now the off-trade’s best-selling spirits premix line.

JD with cola moves to No.1

American whiskey Jack Daniel’s and cola, is now the off-trade’s best-selling spirits premix line. With over 30% volume share, Jack Daniel’s and cola in...
Debs Carter, left, puts the success of WKD Purple down to the company’s engagement with its young adult consumers’ technology-driven lifestyles.

Appy hour for RTD cocktails

A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter. Social media-savvy...
SOURZ is crossing its fingers for sunshine – the brand has invested £9m in a promotion, “Unforgettable Summerz with Sourz”

Sourz planz for summer

SOURZ is crossing its fingers for sunshine – the brand has invested £9m in a promotion, “Unforgettable Summerz with Sourz”, in partnership with MTV...