Saturday, August 24, 2019
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Low alcohol is sparkling

Demand for low and no alcohol alternatives continues to grow .

Captain Morgan is transformed

Seven new versions of popular rum .
Innis and Gunn tropic like it's hot can

Tropics of Edinburgh

SCOTLAND might not be the warmest of countries, but Edinburgh-based brewer Innis & Gunn has released a new ‘Tropic Like It’s Hop’ passionfruit pale ale — adding a bit of  tropical flavour to the off trade.
Echo falls new label format

Falling for new wine labels

WINE brand Echo Falls has released not one, but 30 limited edition occasion labels for its bottles.
VK PMP range

Marked bottles boosting sales

Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
Some moments don't need a hashtag - Doom Bar advert

Eyes on Cornwall

CORNWALL-based Sharps Brewery has invested £1m in a major nationwide advertising campaign for its flagship beer Doom Bar.
Foster’s agony uncles Brad and Dan

Aussie pair return

AUSTRALIAN agony uncles Brad and Dan are back as part of the latest media blitz for Foster’s.
Stowford press new plastic free packaging

No plastic in sight

STOWFORD Press cider has been relaunched with new plastic-free packaging, tapping into consumer concerns about the environment.
Still from new Strongbow TV ad

A strong return to our screens

STRONGBOW cider is back on TV after it launched a new advert centred around ‘local heroes’.
Thatchers Rascal new branding, moonlight and fox graphic

Rascal is aiming for dizzy heights

RELEASED just in time for summer, Thatchers has relaunched its Rascal Cider with a brand new look.
Brooklyn Special Effects low alcohol beer

High hops for low alcohol

BROOKLYN Brewery is the latest brand to try its hand at low-alcohol beer, in the shape of its new Brooklyn Special Effects range.
Hardy's alcohol free chardonnay

Wine not try alcohol free?

HARDYS has just launched its first ever alcohol-free chardonnay in response to what Accolade Wines sees as growing demand for low or no alcohol alternatives. 
Budwiser alcohol free

No and low grows

THE no and low alcohol beer segment is growing at nearly twice the rate of the 5% ABV segment, according to AB InBev – the brewery behind Budweiser.

Student scran

Young adults on a limited budget can be keen bargain hunters when purchasing fuel for studying – or partying .

Share in social media success

Global Brands' brightly patterned designs are to encourage consumers to share pictures of their drink on social media .

Quick and easy for the youth

Young adults “love” convenience, according to snack brand Symington’s .