Demand for low and no alcohol alternatives continues to grow .
Seven new versions of popular rum .
SCOTLAND might not be the warmest of countries, but Edinburgh-based brewer Innis & Gunn has released a new ‘Tropic Like It’s Hop’ passionfruit pale ale — adding a bit of tropical flavour to the off trade.
WINE brand Echo Falls has released not one, but 30 limited edition occasion labels for its bottles.
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
CORNWALL-based Sharps Brewery has invested £1m in a major nationwide advertising campaign for its flagship beer Doom Bar.
AUSTRALIAN agony uncles Brad and Dan are back as part of the latest media blitz for Foster’s.
STOWFORD Press cider has been relaunched with new plastic-free packaging, tapping into consumer concerns about the environment.
STRONGBOW cider is back on TV after it launched a new advert centred around ‘local heroes’.
RELEASED just in time for summer, Thatchers has relaunched its Rascal Cider with a brand new look.
BROOKLYN Brewery is the latest brand to try its hand at low-alcohol beer, in the shape of its new Brooklyn Special Effects range.
HARDYS has just launched its first ever alcohol-free chardonnay in response to what Accolade Wines sees as growing demand for low or no alcohol alternatives.
THE no and low alcohol beer segment is growing at nearly twice the rate of the 5% ABV segment, according to AB InBev – the brewery behind Budweiser.
Young adults on a limited budget can be keen bargain hunters when purchasing fuel for studying – or partying .
Global Brands' brightly patterned designs are to encourage consumers to share pictures of their drink on social media .
Young adults “love” convenience, according to snack brand Symington’s .