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Wednesday, September 23, 2020
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Magners

Aiming for the top

MAGNERS this month unveils new packaging in a move that will be backed by a major media campaign including TV, outdoor, radio, sampling, PR...

Fruit still rising

CIDER may have begun to struggle after an impressive boom but fruit cider brand Kopparberg argues the key young adult products within cider category...

Start small and talk to beer fans

IT’S an exciting time for ale and premium beer sales in the UK, and Scotland is playing a major role in the ale revival...

Adding winter to core sales?

FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers. “The Christmas season constitutes a full...

Mulling it over until January

TRADITIONAL cider brand Henry Westons has relaunched its Mulled Cider for the winter season. Available from now until January it’s described as a “classic...

Something special

Blackthorn Gold

Brand history in new package

CIDER brand Blackthorn has renamed two of its products. National Blackthorn has become Blackthorn Gold and Blackthorn Reserve has replaced the existing Blackthorn 2L PET....

Summer taste makers

New flavours and packs for fruit ciders have arrived in time for a Scottish heatwave Today’s cider drinkers seek new, exciting variants with exotic flavour...

Can-do attitude

In 2015, the word ‘cider’ means an awful lot of different things. In the UK market as a whole, it describes a category that appears...

Fruit forward

LONGER days increase demand for longer drinks according to C&C Brands and, it says, demand for more exotic tastes is also at a peak...

New flavours new look

Carlsberg plans major spending on its expanding cider brand A year of growth has encouraged Carlsberg to spend £7m marketing its Somersby cider range. Director of...

Summer Nights set to add capital events

MAGNERS Irish Cider is to repeat its Summer Nights festival at the Kelvingrove Band Stand in Glasgow this summer and will be adding shows...

Scotland’s most valuable off-trade cider brands

Does fruit hold the key? OUR current millennium is in its 15th year. In that period one of the most fascinating drinks categories has been...
Kopparberg

Fruit flavours power ahead

CIDER has been a drinks success story in recent years but last year the performance in terms of sales growth was very mixed, says...

Beautiful big four aim for c-stores

JOHN Logue, customer marketing manager with Chilli Marketing, which handles Swedish flavoured cider range Rekorderlig, said some of the biggest news on the brand in...
cider, Merrydown, Sheppy’s,

Merrily making a meal of cider

FOOD matching will be a priority for Merrydown promotion in 2015. Debs Carter, marketing director alcohol at SHS Drinks, said: “Cider and food matching represents...