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Friday, January 22, 2021
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Magners festival

Irish cider goes global

BRITISH festivals will have a distinct flavour of Magners Irish Cider this summer after the brand signed a partnership agreement with media and entertainment firm Global
Magners_Dark_Fruit_440ml

Fruity new cider packs

MAGNERS has extended its range with the launch of a new Dark Fruit flavour

Stock up on multi-packs

Multipacks of cider and energy drinks are expected to show growth at Christmas

Cider predicted to sparkle again

UK shoppers spend £1.06bn a year on off sales cider and perry and 12% of that is spent in Scotland, according to the latest...

The craft of storytelling

CRAFT and premium will be the key trends in beer and cider this year, according to big brand owners, and they have introduced a...

Quality better than quantity

CONSUMERS are drinking less cider but spending more, with volumes down but the demand for quality up, says Aston Manor Cider. And it says this...

The new champion

PREMIUM bottled ale McEwan’s Champion has launched a special edition with an added ingredient. McEwan’s Champion Whisky Edition, in 500ml bottles, is a blend of...

Cider goes spicey

SWEDISH cider brand Rekorderlig is to launch a Spiced Plum flavour. The limited edition will replace the brand’s Winter Cider, which was launched in 2009. The...

Long drinks in Olympics sales surge

HOT weather and the Olympics in Rio combined to boost demand for alcohol, according to researcher Nielsen. Beer and cider were the big winners, with...
IRI

Cider shows c-store plus

IS there a strong convenience channel effect on cider sales? Does the apple-based drink, including all its modern flavoured varieties, perform significantly differently in...

Apple bites back

APPLE ciders carrying heritage brands are making a comeback, according to Debs Carter, marketing director, alcohol at SHS Drinks. Quoting Nielsen Scantrack research, Carter stressed...

Packs going premium

INDEPENDENT cider maker, Aston Manor, has repacked its Kingstone Press and Knights brands. The Kingstone Press makeover is designed to give the brand a more...
Stella Artois Cidre

Stars launch the new look

LUCKY stars under the caps on new-look bottles will win Stella Artois Cidre consumers prizes ranging from limited-edition chalices to an adventure on a...
Rekorderlig

Sweden in the mix

SWEDISH cider Rekorderlig, which is brewed at a family-owned fourth generation brewery in Vimmerby and is now handled by Molson Coors in the UK,...
Strongbow

Golden arrows

BRITAIN’S biggest-selling cider Strongbow has become an official partner of Team GB in Rio Olympics this year. Major activity across the summer will include limited-edition...

Flavours of the summer

CIDER manufacturers have worked hard to sell cider throughout the year but it remains true that good summer weather helps cider sales considerably, one...