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Wednesday, August 12, 2020
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Boxing champ Anthony Joshua has backed the Lucozade Sport campaign to support fitness workers.

Hard hitting RTD launch

Kopparberg Hard Seltzer launched late last month, with three flavours in the range

Thatchers enters alcohol-free

DRY January might be over, but many consumers are choosing to moderate their alcohol intake beyond the first month of the year

Cherry springs into off trade

Supermarket debuts new fruit cider flavour as Kopparberg extends range

Scotland the real UK cider country

Value sales are in better shape north of the border
Heineken Green Paper presentation

Beer and cider boom

Heineken has generated £448m of additional value sales in the last two years
Ramborn Cider

European cider lands in UK

The Grand Duchy of Luxembourg is home to the European Court of Justice, the European headquarters for tech giants from Amazon to Apple and – it would seem – premium craft cider.
Merrydown Original and Dry

A big year for Merrydown

The last year has been a tough one for some cider brands in Scotland, but for SHS Drinks things are going as well as could be hoped north of the border.
Stowford press new plastic free packaging

No plastic in sight

STOWFORD Press cider has been relaunched with new plastic-free packaging, tapping into consumer concerns about the environment.
Still from new Strongbow TV ad

A strong return to our screens

STRONGBOW cider is back on TV after it launched a new advert centred around ‘local heroes’.
Thatchers Rascal new branding, moonlight and fox graphic

Rascal is aiming for dizzy heights

RELEASED just in time for summer, Thatchers has relaunched its Rascal Cider with a brand new look.

Reducing calories not taste

Cranes Drinks has released a range of naturally light ciders that allow consumers to enjoy everything they would expect from a cider, but in a more waistband-friendly format

Festival of promotion

PROMOTIONS are key to cider success according to figures from symbol group Nisa, which ushered in spring with a cider festival.

Apples make a comeback

Premium bottles and cans on trend
Old Mout

Quirky kiwi goes free

HEINEKEN has launched an alcohol-free version of its Old Mout cider. The new Berries & Cherries flavour is available now at £1.30 RRP.
Magners festival

Irish cider goes global

BRITISH festivals will have a distinct flavour of Magners Irish Cider this summer after the brand signed a partnership agreement with media and entertainment firm Global

Fruity new cider packs

MAGNERS has extended its range with the launch of a new Dark Fruit flavour