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Thursday, August 13, 2020
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CCE has swapped some of the sugar in regular Sprite for stevia, reducing the calorie load by 30%. The new packaging carries the messages: “Now most refreshing taste ever” and “30% less sugar”.

Sprite light – Calories reduced

CCE has swapped some of the sugar in regular Sprite for stevia, reducing the calorie load by 30%. The new packaging carries the messages:...
GREEN brand Ecover, has unveiled plans for the world’s first fully sustainable and recyclable plastic packaging, to be introduced in 2014.

Plastic reused – Ecover plan world’s first

GREEN brand Ecover, has unveiled plans for the world’s first fully sustainable and recyclable plastic packaging, to be introduced in 2014. The new material is...
CHOCOLATE Weetabix is now Weetabix With Chocolate as part of a relaunch designed to reinforce the brand’s healthy image.

Name change for Weetabix

CHOCOLATE Weetabix is now Weetabix With Chocolate as part of a relaunch designed to reinforce the brand’s healthy image. A £1.8m ad campaign to support...
Seabrook’s new-look packaging points to the brand’s Yorkshire heritage, while Walkers sends Gary Linker off on his tractor to source British ingredients.

Gluten-free from Yorkshire

YORKSHIRE-based snack manufacturer Seabrook has given its crisps a major revamp, underlining the brand’s regional heritage. The new-look packaging, released this month, also...
Birthday revamp - Ski marks 50th anniversary

Birthday revamp – Ski marks 50th anniversary

SKI is celebrating its 50th anniversary with a revamp, digital marketing campaign and new flavour of mousse, pictured. To take advantage of the growth...
With its contoured plastic bottle and lower price point, will the new 1.75 litre bottle appeal to customers used to buying the old two-litre model?

For convenience, size matters – Coca-Cola

A new, smaller bottle of Coke – 1.75l instead of 2l – is being introduced especially for convenience stores. CCE says it shaved 250ml off...
AN 11-strong range of frozen snacks, including premium Chicken Poppets with the Red Tractor logo, above, has been launched by poultry specialist SFC.

Snack attack – SFC roll out new range

AN 11-strong range of frozen snacks, including premium Chicken Poppets with the Red Tractor logo, above, has been launched by poultry specialist SFC. Managing...
MEXICAN chilli is the latest ingredient to spice up Heinz tomato ketchup.

Hot stuff – Latest from Heinz

MEXICAN chilli is the latest ingredient to spice up Heinz tomato ketchup. Warm and herbal with a kick, rather than blowtorch hot, the sauce...
WITH an eye to the sweet chilli sauce market (said to be worth £16m), Heinz has added a hit of sweet chilli to its traditional tomato ketchup.

Sweet heat – Heinz launches new flavour

WITH an eye to the sweet chilli sauce market (said to be worth £16m), Heinz has added a hit of sweet chilli to its...
Warburtons’ baked pitta chips have been rebranded as Escapes in adventure-themed packaging.

Pitta patter – Rebrand from Warburtons’

Warburtons’ baked pitta chips have been rebranded as Escapes in adventure-themed packaging. The snacks have 45% less fat than potato chips, and are described...

Barr fires 2014 starting pistol – commemorative can launch

THE commercial build-up to the Glasgow 2014 Commonwealth Games has started with AG Barr’s launch of the first in a series of commemorative Irn-Bru...

Cookies and cream – Fredericks Dairies joined up with Oreo

INDEPENDENT ice-cream manufacturer Fredericks Dairies has joined up with Oreo to launch the brand’s first UK ice-cream line. The Oreo Cones Four Pack started...

Interesting aim – new tea range, Tetley Estate Collection

TETLEY aims to upgrade the cuppa with a new tea range, Tetley Estate Collection. “Part of our strategy was to develop teas that added...

Daily bread – informing kids of the benefits of a nutritious breakfast

KINGSMILL’S Breakfast Squad initiative is designed to help children understand the benefits of a nutritious breakfast. More than 680 schools across Britain will receive...

Gold standard – Nescafé, extends its Gold Blend range

NESCAFÉ is marketing Gold Crema, an extension to its Gold Blend range, with a £2.8m campaign: a 30-second TV ad plus roadside and railway...

Pyramid salting – flavoured natural salt crystals

INTERNATIONAL salt manufacturer Salinity is rolling out the Cyprus brand Falksalt. Its large pyramid-shaped crystals are flavoured during formation and the initial range includes...